Video Marketing Course

In three days, you will learn how to develop your online reach by creating promotional video content for your website and social media. This course is specifically designed to meet the needs of SMEs, startups, social enterprises, charities, as well as freelance marketing consultants and comms departments.

There is an ever-increasing demand for high-quality online video to get your message across and to reach audiences. Video can transform your website, it is accessible, engaging and often more convincing than text. After taking our course you will be able you to make pitch videos, explanatory videos and promotional videos to boost your business and brand.

Training existing staff to produce high-quality digital video content for your website is far more cost-effective than hiring an external film crew and can lead to better results: we believe that existing staff often have the potential to advertise, demonstrate and spread the word about products and services that they thoroughly understand more effectively than outsiders. 

Our Video Marketing for the Web course is the most efficient way to cover production and editing and offers targeted advice on using digital video to advertise, fundraise and campaign.

We aim to provide all participants with a solid foundation of practical knowledge: a working understanding of digital cameras, sound recording, interview techniques, filming on location and industry language. The course is hands-on from the start of day one, with a maximum of three people to each camera set up (camera, sound, interviewer) on practical activities.

We strive to instil participants with the transferrable skills and confidence to use a wide range of equipment and focus on the 'future-proof' principles of video production, which remain constant despite changes in technology and formats.

We can also arrange tailored one-to-one training - suitable for individuals, pairs or threes - and schedule bespoke courses for groups of four or more. 

Professional filmmaker and teacher Mark Saunders leads all sessions himself. 

What you will learn:


Shooting techniques and equipment

What cameras to use and how to get the best from what you have

How to shoot interviews, locations and activities

Shooting to edit

How to plan, storyboard, script etc

Sound, using mics, etc

Basic lighting


Transferring video files from the camera to the computer

How to edit using Adobe Premiere

Captions, titles and thumbnails

How to compress a file

How to upload video files to your website and social media

How to get your videos seen

Codecs, formats and aspect ratios etc demystified

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Complete beginners through to people with basic or intermediate skills, who want to produce promotional videos for the web.


3 to 6 participants on each course.


All course dates run from 10 am to 5 pm

Monday to Wednesday 14-16 October 2019  BOOK NOW

Monday to Wednesday 10-12 Feb 2020. BOOK NOW

If you're interested in taking the course but can't make any of the dates listed, please get in touch anyway - we may be able to schedule additional dates if we receive sufficient interest.

You can also look at the dates of all our different courses on our course Calendar



For information on the payment methods, we accept, please click here.


Unit 25 Battersea Business Centre, 99-109 Lavender Hill, SW11 5QL

Detailed travel instructions are included in our  FAQs and will be sent to all enrolled participants on booking and a week before the course begins.

Ella Price, Marketing Consultant

"I was looking for a cost effective course to extend my marketing skills to be able to offer short digital video production for my clients. 

Mark has a skill to extract exactly what you need from the course and flex content to suit you... Hands on use of high quality camcorders straightaway means that you fly out of the blocks on that, and find yourself filming around Clapham getting the feel of things very quickly indeed. By the end of day one we'd interviewed, reviewed framing, focus and exposure issues, and - most eye opening to me - got the hang of how to record broadcast quality audio. Not to give too much away, by the end of day two we were in post production...

Would I recommend Spectacle? Only grudgingly - it's my secret support system now, and I'm not sure I want to share... I shall definitely be going back."

Ella offers freelance marketing, profiling and coaching services to corporate organisations and individuals. Read Ella's full testimonial here