Video Marketing Course
This training course is now available online. Please visit our online courses page for more details.
This course is specifically designed to meet the needs of sole traders, SMEs, startups, social enterprises, charities, as well as freelance marketing consultants and comms departments who are thinking to bring video production in-house or want to create their own video content. There is an ever-increasing demand for high-quality online video to get your message across and to reach audiences. Video can transform your website, it is accessible, engaging and often more convincing than text. In three days, you will learn how to develop your online reach by creating promotional video content, pitch videos, explanatory videos to boost your business and brand.
Training existing staff to produce high-quality digital video content for your website is far more cost-effective than hiring an external film crew and can lead to better results: we believe that existing staff often have the potential to advertise, demonstrate and spread the word about products and services that they thoroughly understand more effectively than outsiders.
Our Video Marketing course is the most efficient way to cover production and editing and offers targeted advice on using digital video to advertise, fundraise and campaign. You will be introduced to strategies and workflows for successfully and efficiently bringing video production in-house and loads of low/no budget and cost saving tips. You will also get equipment buying advice and a chance to try out different types of cameras, finding out what equipment you really need to buying and what can be rented.
We aim to provide all participants with a solid foundation of practical knowledge: a working understanding of digital cameras, sound recording, interview techniques, filming on location and industry language. The course is hands-on from the start of day one and each attendee will in turn use camcorders, DSLRs, professional gun mics, direct crews, interview each other and will be provided with editing facilities.
We strive to instil participants with the transferrable skills and confidence to use a wide range of equipment and focus on the 'future-proof' principles of video production, which remain constant despite changes in technology and formats. We can also arrange tailored one-to-one training - suitable for individuals, pairs or threes - and schedule bespoke courses for groups of four or more.
Professional filmmaker and teacher Mark Saunders leads all sessions himself.
What you will learn:
Production:
Shooting techniques and equipment
What cameras to use and how to get the best from what you have
How to shoot interviews, locations and activities
Shooting to edit
How to plan, storyboard, script etc
Sound, using mics, etc
Basic lighting
Post-production:
Transferring video files from the camera to the computer
How to edit using Adobe Premiere
Captions, titles and thumbnails
How to compress a file
How to upload video files to your website and social media
How to get your videos seen
Codecs, formats and aspect ratios etc demystified
The online version of this course is split into modules. Please visit Video Marketing online course for details.
