Take out our video production and video editing training courses

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Do you work in media communications and marketing? At a university? In the third sector, at an NGO or charity? For an established business or a rapidly growing start-up? A local council? Or a publishers?

If you have a group of people who would like to learn to produce beautiful in house video, we can travel to you and teach essential video production or video editing skills in two days. We bring all our own equipment, so all you need to supply is a suitable space.

Please see our website for more information or email training@spectacle.co.uk for a quote.

In the meantime, have a look at the excellent feedback we received from Angela Farrance, Senior Communications and Engagement Officer at Watford Borough Council:

“We work for a local authority, and want to promote our services, activities and places to visit in the most accessible and fun way, to a wide range of people.

I liked the flexibility that Spectacle offered; the training was completely bespoke and reactive to our needs, but still covered everything we wanted to learn.

The team had varying levels of experience, and all felt it was a really well spent few days. Everyone is very keen to get started!

I would recommend the training, and already have to fellow comms officers in Hertfordshire. Mark made the sessions fun, accessible and everyone is really excited to get filming.”

Become a Self Shooter: 5 Reasons Journalists Should Learn Video

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As a journalist learning how to use video allows you to work for a wider range of media outlets.

1.With print newspaper production falling by 8% each day and the emergence of new technology, the world of journalism is changing.

2. Media outlets such as online magazines are relying more and more on online video content to keep their readers informed. Outlets such as the BBC are now using video on their Instagram accounts to give their followers short news bursts.

3. Video gives the audience visuals to look at rather than simply text to read, which takes less energy. Therefore readers will often choose to watch a video over reading text.

4. A video informs the reader faster than text. In this age of technology readers want to receive news as fast as possible. In a piece of text every detail needs to be explained, but videos can show rather than tell.

5. Learning how to use video will mean that you can work for a wider range of media outlets.

Learning video can be expensive. However Spectacle offer an affordable 4 day video production training course in which you can learn production and editing. For all abilities.

If you are interested in booking the course visit our website.

Or contact us at training@spectacle.co.uk

Start ups, SMEs, Social Enterprises: use video to boost business

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Video can transform your website, it is accessible, engaging and often more convincing than text. Once you have mastered digital video production for the web you can make pitch videos, explanatory videos and promotional videos to boost your business and brand.

Training existing staff to produce high quality digital video content for your website is far more cost effective than hiring an external film crew and can produce the same excellent returns. In addition to being more affordable, we believe that existing staff have the potential to advertise, demonstrate and spread the word about products and services that they thoroughly understand more effectively than outsiders.

Spectacle offers a three day course specifically designed to meet the needs of small businesses, start ups, social enterprises and charities, on set dates at our premises in London, or at a time convenient to you in your office or ours if you are booking for a group.

If you need additional or different training, we can design and run a training course specifically for you.

Seven reasons why you should make videos for your website

  1. Using video on your website could improve your brand. Research by Axonn Media suggests that seven in ten people view brands more positively after watching video content about them.
  2. Hub TV suggest that embedding video on your homepage could increase your click through rate by 30%.
  3. According to research by Invodo, people will stay on a website longer if it has a video. Three out of five consumers will invest two minutes in a video that explains a product they are thinking of purchasing whilst 37% will watch over three minutes.
  4.  Videos can boost SEO. According to research by Forrester, an indexed video may have up to 50 times more chance of ranking on the first page of a google search than a page of text.
  5. Video better suits smartphone viewing – research shows that on mobile devices people spend less time on average browsing a website, video can be quicker to absorb than text.
  6.  According to eMarketer more than 50% of marketing professionals say that video content has the best return on investment (ROI).
  7.  Videos are easy to share on social mediaThis means they can go viral.

For more information email training@spectacle.co.uk or go to http://www.spectacle.co.uk/projects_page.php?id=500 for information on other Spectacle training courses

Or contact training@spectacle.co.uk

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