Tag Archives: Sport

How to sponsor the Olympics in 4 easy steps…

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Calling all Olympic 2012 sponsors!

Did you know that London can have that glossy just-out-of-the-showroom clean city look in four easy steps?

Consumers Spectators will get the chance to experience that special Olympic “feeling” by seeing your products on billboards all the way to each sporting venue. Not only that, with careful planning you will be guaranteed (yes, guaranteed!) maximum exposure in all other parts of the capital.

Here’s all you need to do:

1. Seek out people wearing clothes advertising rival products and either get them to wear them inside out or use masking tape to cover up the offending image so they’re not spotted on TV.

2. Rename well-known buildings  if they are sponsored by a rival brand (think O2 Arena.)

3. Book up as much billboard space as possible in and around the capital so your competitors can’t get a look-in.

4. Remove all of your rivals drinks and food from all “Olympic family” establishments so only your products can be consumed.

Simples!

To find out more click here.

 

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Olympic legacy – a potential disaster?

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Richard Caborn, the sports minister at the time London won the Olympic bid, will speak today raising his concerns over the potential failure of the Olympics’ sporting legacy.

In his keynote speech at the annual meeting of the Sports and Recreation Trust Association in Birmingham, Caborn will elaborate on his comments, quoted in the Guardian today, that there was a “danger of failing completely,” adding that there needed to be a “major change of direction in the strategy on this if the disastrous decline experienced by many of the sports is to be reversed.”

The latest quarterly figures from Sport England show that the target to increase the number of people playing sport three or more time a week by one million by 2013 is a long way off the mark with a more modest increase of just under 110 thousand from 2007-08.

Click here for the full article

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New Olympic legacy website: London-Rio: Olympic Cities

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Mega Event Cities

London-Rio: Olympic Cities

“Cities across the globe are using mega events to catalyse urban development and social, economic and cultural change. Here we present insights and analysis of these events, examining their impact upon city-building and exploring their contribution to the design and shaping of place.

Our research is policy focused and practical. Our approach is focused upon the social impacts and legacies of mega events. We use interdisciplinary analysis to discover new ways of comparing and thinking about the mega event city.

We are interested in receiving comments on the site and suggestions for relevant material or links to be placed on it. The site will be dedicated primarily to housing academic work on the social legacies of mega events, particularly those referring to London 2012 or Rio 2016. We would also welcome links to our site being placed in sites addressing similar themes.”

For other Olympic links and Spectacle’s video archive

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Spurs and Leyton Orient to launch review over Olympic Stadium

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Tottenham Hotspur and Leyton Orient are applying to the high court for a review of the OPLC’s (Olympic Park Legacy Company) decision to award West Ham United the chance to move into the Olympic stadium after the 2012 Olympic games.  One of the reasons for OPLC’s decison to pick West Ham was that they had said in their bid for the stadium, that they would keep the athletics track, whilst Spurs had argued the only viable option was to rebuild the entire stadium as a dedicated football ground.

Leyton Orient’s chairman said. ‘We will shortly apply to the High Court for judicial review and take action against the Premier League for ignoring their own rules.’

A big concern for Leyton Orient is that because of the size of the stadium, West Ham plans to offer discounted tickets. The worry is that this could significantly effect Orients ability to generate ticket revenue since the clubs current home is the Matchroom Stadium just over 2 miles from Stratford. The club’s fan groups have launched an online petition urging the Government to revoke the decision. Orient have also accused Newham council of granting “unlawful state aid” to West Ham in offering them a £40m to finance their move into the Olympic stadium after the games.

‘What are they doing lending £40m to a football club? They are not allowed to be involved in commercial deals. This is state subsidy of a commercial operation, which falls foul of European competition laws.‘ Barry Hearn (Orients chairman) said. ‘We are asking them to withdraw it. It is state aid and they don’t have the authority to make this kind of commercial investment under their charter.’

This another incident linked to the Olympics where there is no accountability.  It seems that although the decision to award West Ham the loan is technically illegal, it is allowed to happen because of its connection to the Olympic games. Should allowances such as this be made just because of its links to a major event ? It seems unlikely that West Ham will be able to pay back such a huge loan given football isn’t renowned for financial sustainability and it will be the Newham taxpayers who will be liable for the debt in the event of default.

In January, BBC London found a number of potential ‘abuses’  during the process leading up to the loan. These included:

  • Crucial documents explaining the bid in detail being withheld from councillors until shortly before the vote
  • No explanation as to whether the council would be liable for the debt if relegation-threatened West Ham defaulted
  • A ‘significant number’ of councillors holding reservations – but refusing to speak openly because they are allegedly “afraid” of missing out on lucrative positions
  • Mayor of Newham Sir Robin Wales declaring dozens of gifts from West Ham, with critics saying his impartiality has been compromised

For more information click BBC News

Spurs also intend to take the OPLC to court over a number of concerns they have about the process which led to the decision to give West Ham the £537 million stadium. They released a statement saying that,

‘Our lawyers have written to the OPLC, the Mayor of London, the Minister of Sport and the Secretary of State for Local Government and a separate letter to the London Borough of Newham raising a number of concerns with the processes which led to the award.’

‘The letters also requested – in the interests of transparency – for the provision of certain information concerning the processes, which the Club considers that it is entitled to. Tottenham Hotspur will determine its next step as and when it receives a response to these letters.’

Tottenham also plan to challenge the £40m loan which West Ham will be given at preferential rates that was not been offered to any other bidders for the stadium believed that this will form a key argument  for Spurs’ claims against the decision.

Tottenham said that they have now ‘sought permission from the High Court to bring a claim against the London Borough of Newham (“Newham”) for judicial review of Newham’s process in providing a loan for the conversion of the Olympic Stadium after the 2012 Games.’

A spokesperson from the OPLC stated that, ‘We have been consistent, fair, objective and entirely equal in our dealings with the bidders from start to finish. We are confident that if these judicial review proceedings are pursued, our approach will be entirely vindicated by the courts.’

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LOCOG to ban cameras from the Olympics

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Amateur Photographer has reported that the London Organising Committee for the Olympic Games and Paralympic Games (LOCOG) is putting restrictions on the type of photographic equipment that the public will be allowed to bring to the Games, and are banning cameras from certain events altogether.

A photography enthusiast wrote to LOCOG asking if he would be allowed to bring his DSLR lens to the Stadium, and was told in an email that ‘LOCOG has yet to finalise the spectator filming and photography guidelines. As with other large sporting events there may be restrictions for spectators on the size of lenses permitted into venues.’

It is believed that certain kinds of equipment will be banned from the Games altogether, whilst no flash photography will be allowed at all in the public stands during certain events, such as shooting.

LOCOG is set to discuss its final photography guidelines at talks in the summer and in September. Once they have been finalised, the guidelines will be published on their website.

Read the full article here.

London 2012 marathon manager quits in row with LOCOG

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blue wall

Dave Bedford, the manager of the London 2012 Olympic and Paralympic Games, has resigned from his post after a series of disagreements with the Olympics organising committee, LOCOG.

Bedford tendered his resignation on the 4th April, saying that the organisers were ‘inexperienced’ and had not listened to his advice. It is believed that Bedford was angered by the committee’s decision to move the marathon away from Tower Hamlets in east London to the Mall without consulting residents and over their plans to close the marathon route for a test run for ten hours on 30th May.

Over the past weeks, the press has reported a number of controversies involving LOCOG over the planning of the Olympics. In spite of this latest criticism, London Marathon have already confirmed that they will continue to work with the Committee to finalise preparations for the 2012 Olympics.

Financial Times Reveals Welfare-to-Work Programme Chaos

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OLYPHOTO - 270

The Welfare-to-Work Programme has been described as “set to fail” by Sir Robin Wales, Mayor of Newham – the host borough for the 2012 London Olympics. In a fortnight, the winners of contracts are due to be announced, putting the unemployed and people on disability benefits back to work. However, Sir Robin believes that there is “a serious risk that some of the best prime providers may walk away”. Out of 11 bidders for the East and South London contract, 3 will be appointed in order to provide competition. Sir Robin said that he is yet to be convinced that ‘three prime contractors each delivering across 17 boroughs will do anything other than lead to confusion amongst job seekers and contractors’.

The rules the work programme has in place could themselves prevent people from taking one of the 100,000 jobs that the Olympics are meant to create. This is because providers will be paid the majority of their fee once they have managed to provide individuals with sustained work for a period of up to 2 years. However, given the short-term nature of most of the Olympic jobs on offer, the possibility of people taking jobs, becoming unemployed again and having to re-start the work programme a year later may prove discouraging.

Sir Robin believes that the government needs to ‘ensure that working in an Olympic job does not disadvantage the indivdual’ to avoid losing out on ‘the single greatest opportunity in Newham’s history to get our residents into work’.

To see the full article click Olympic jobless drive heads for ‘Chaos’

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LOCOG facing legal action over re-sale of hotel packages

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The London Olympics Committee off the Olympic and Paralympic Games (LOCOG) is facing the prospect of legal action from a number of hotel chains in the UK, who are currently reviewing the contracts they signed offering the committee preferential prices for hotel rooms during the 2012 Olympics.

The chains allege that the rooms they offered are now being sold at inflated prices by the official London 2012 travel agent Thomas Cook. The controversy broke last week, when Thomas Cook made its prices public. The Evening Standard quotes a package for three nights at the Hyatt Regency with a face value of £1,740 being resold on for £6,499.

This is the latest in a series of criticisms levelled against LOCOG over their plans for the Games’ infrastructure, most recently over their plans for creating jobs in the communities around the 2012 Grounds. More to follow…

Olympic promises- fingers crossed

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Tottenham Hotspur's new stadium

In their bid for the games London Olympic officials promised to keep an athletics track in the stadium.

Now, during a meeting in Acapulco, British Olympic Association chief executive Andy Hunt only “hoped” the Olympic stadium would retain a running track after the games- neatly side stepping the issue of empty promises by saying the decision was down to the mysterious “Olympic Park Legacy Company”.

Two Premier League football clubs, West Ham and Spurs, have made bids to move into the Olympic Stadium after 2012, but only West Ham’s bid includes keeping the running track.

Hunt made clear his determination to honour that promise telling AP . “Of course, we would love to see the provision of a truly world class athletics track….I think we’d all be disappointed if that didn’t happen.”

Fighting talk, might as well rip up the Spurs offer then.

If the London Olympic organisers keep none of their promises to Londoners  (on jobs, on housing, on costs)  will it be an Olympic record? Or does it happen where ever the five rings descend?

One way East Londoners could economically benefit from the games would be to put money with the bookies that the stadium will be home to Tottenham in 2013. I wonder what odds they are giving.

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British Olympic Association pretends Olympic budget is for regenerating East London

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Olympic chiefs are having a luxurious beano in handily located Acapulco Mexico to hear progress reports on the preparations for London 2012. British Olympic Association chief executive Andy Hunt was jubilant that the Con-Lib coalition  government had excluded the games from the recent drastic spending cuts.

Hunt told the audience that the Olympic budget of 9.28 billion pounds included “7.3 billion pounds for the regeneration of east London.”

“I think a two billion pound investment for staging the games feels about right and appropriate for what’s going to be a fantastic games.”

Why Acapulco? Well you have to travel a long way to find an audience who will believe that the London Olympic budget is being spent on anything other than the London Olympics. I dare Hunt to come here and tell East Londoners that nearly four fifths of the Olympic budget is being spent on them and only £2bn is going on the games.

Fancy a dip? Or getting your figures massaged? Or are you happy just lying on the beach?

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