Tag Archives: NGO’s

Spectacle’s new Participatory Video Workshops

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Spectacle has a long history of establishing and supporting participatory community media workshops and a large number of our productions have adopted participatory video (PV) techniques and ethos, resulting in an excellent track record of high quality, award-winning TV documentaries, short films and powerful campaigning videos. We are happy to inform everyone interested in applying a participatory media approach into their community based projects, that it is now possible to share Spectacle’s experience taking part in our Participatory Video Workshop (PVW).
Spectacle has made extensive use of Participatory Video as a successful strategy to involve communities in production processes, allowing people to produce knowledge about themselves rather than being represented – and often misrepresented – by outsiders.

Recently one of the films that Spectacle produced through participatory techniques has been re-screened on the Pepys Estate: “Poverty and the Media: the tower”. The film shows the way in which local residents have felt misrepresented by the BBC ’s program The Tower: A Tale of Two Cities. The BBC’s program intended to document the transformation of the Lewisham council estate into a chic development and the alleged clash between rich newcomers and poor long term residents. Spectacle, was commissioned by the Rowntree Foundation to develop a participatory video project in the Pepys and other estates in the area: “Poverty and participation in the Media“. At the time the BBC project begun, Spectacle was already organizing video workshops that focused specifically on the way mainstream media (mis)represent poverty. In our film Pepys residents have filmed each other while commenting on the effects the BBC’s program had on their lives. Spectacle’s “Poverty and the media: the Tower” illustrates the advantages of a participatory approach, highlighting the local dynamics in a way that is factually accurate and respectful of people’s feelings, intentions and views on the world they experience.

Following the very positive feedbacks from residents and in order to meet the growing demand from community based researchers to be trained to lead participatory projects, we are happy to inform you that we are now offering a Participatory Video Workshop (PVW). Our PVW is addressed to social workers, NGOs’ and charity organization’s staff that are engaged in community development and empowerment, artists and, in general, anyone who wants to integrate participatory methods in their own projects. Based on our long experience, the PVW will provide you with practical and transferrable knowledge on video techniques, and train you on how to engage your stakeholders in participatory productions.

The PVW is designed as 3 day immersive experience that will allow you to use participatory methods in documentation, evaluation and research. If you and your staff are particularly interested in specific topics, we are happy to bring our workshop to you and tailor it to your specific needs.

Please, find here our workshop description or get in touch for further information.

NGOs – Learn to use Video!

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For NGO's video is important in storytelling and giving campaigns greater impact.

Video is important for NGOs when it comes to storytelling and giving campaigns greater impact.

Here are 5 reasons why:

1. With the rise of social media and the internet, NGO’s have never been so equipped to campaign and connect with their audiences as they are now.

2. Video is important in storytelling and can give campaigns more impact.

3. Videos can create more interest, meaning more people will support your initiatives.

4. Video can encourage sharing as people are 21 times more likely to share a video on social media than text, says a study by Hubspot. This creates further knowledge of your project and encourages new and potential supporters.

5. Campaigns which involve video are more likely to go viral – for example the ALS ice bucket challenge last summer was seen by millions.

Spectacle offer a short film making course which is designed to suit NGO’s, Charities, Start ups and SME’s.  The training is not technology specific but allows you to make use of the equipment you have available and use low budget techniques.  This is more cost effective than hiring a film crew.

We also offer an intensive 4 day course attended by NGO, charity and communications workers.

If you are interested in booking either course visit the How to Book page.

For information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter – tick the box if you would also like Spectacle’s general newsletter.




 

Video Marketing For The Web Training Course

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video marketing

Spectacle offers a variety of different training courses. If you work for a business, start up, NGO or charity this might be your chance to learn how to use digital video for marketing purposes.

Hiring film crew or attending a training course to learn video skills can be expensive. However, Spectacle’s video marketing for the web course is affordable and can help you to boost business.

If you work for a business, start up, NGO or charity then our course could be beneficial to you, by offering advice on using digital video to advertise, target and fundraise.

By 2017, video will account for 69% of all consumer internet traffic according to a study by Cisco. Online video is quickly becoming a key means for people to satisfy information and entertainment needs, and has become the future for marketing.

Video has the biggest potential reach on the web, Youtube receiving more than 1 billion unique visitors every month. Meaning Youtube receives the second most visitors on the whole of the web, after Facebook.

We schedule courses at our premises in London regularly over the year but are also available to come and teach at institutions. The course has recently been taught at Cambridge University Press and several Borough Councils. We have received excellent feedback.

Freelance Marketer Ella gave excellent feedback and said :

I was looking for a cost effective course to extend my marketing skills to be able to offer short digital video production for my clients. As a freelancer, a lot of courses I looked at were too long, with content I didn’t need, and frankly too costly. Of course, part of me thought the Spectacle course was a suspicious bargain, but testimonials were strong and I liked how ‘real world applied’ the content looked. 

I needn’t have worried. Mark has a skill to extract exactly what you need from the course and flex content to suit you. My photography skills were basic at best, and decades old, but very swiftly updated!  Hands on use of high quality camcorders straightaway means that you fly out of the blocks on that, and find yourself filming around Clapham getting the feel of things very quickly indeed. By the end of day one we’d interviewed, reviewed framing, focus and exposure issues, and – most eye opening to me –  got the hang of how to record broadcast quality audio. Not to give too much away, by the end of day two we were in post production…

For me, the key was Mark’s ‘mindset’ approach. So, of course, my technical skills will need hours of practice over the next few weeks, but unless your training gives you the mindset of a film maker, you might as well work your way through the manufacturer’s manual. Mark covers how to keep swapping your hats, from thinking like a sound engineer to how to capture plentiful footage that’s filmed in a away that doesn’t prompt a performance or reaction, to maintaining the story thread (and safe files) through the edit process.  

On editing, I have even less background than photography. But there’s hands on time again, and most importantly a really in-depth comparison of software you can use, with differing tools and screen layouts. The same goes for kit options – there’s no pressure to buy any one brand or configuration, and Mark discusses what you’re likely to need specific to your setting.  I have confidence now to choose what will suit me best, and even where to hunt for 2nd hand, which is a quantum leap from where I was 

Would I recommend Spectacle? Only grudgingly – it’s my secret support system now, and I’m not sure I want to share… I shall definitely be going back.

If you are interested in booking the course visit the How to Book page.

For information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter – tick the box if you would also like Spectacle’s general newsletter.