Tag Archives: monopoly

McDonald’s volunteers to find out their Olympic roles this week

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As initial offers for the volunteering roles during the 2012 Olympics are sent out this week, some successful 10,000 Game Makers have two weeks to accept them. McDonald’s anticipates the replies particularly impatiently, because the fast-food giant is in charge of providing training for the volunteers.

 

However, it is just the beginning of a long process of filling up all of the 70,000 unpaid positions for the Olympics. Over the next few months thousands of e-mails will be sent to applicants, aiming to inform everyone about the progress of their application by the end of this year. LOCOG officials also claim the last interviews are scheduled for March, 2012 and the last role may be taken even as late as April, 2012. All candidates have to undergo security checks before signing the final contract.

The first volunteers who received conditional offers are inter alia: Nader Mozakka from North West London who will be an NOC Assistant in the Athletes’ Village; Maggie Hendry from Dundee, Scotland who will be a Physiotherapist at North Greenwich Arena at Games time; Erin Morgan from Newry, Northern Ireland who will be an Event Services Team Member at the Olympic Park and Charlotte Evans from Caerleon, Wales who has been assigned a role as an Event Services Team Member for Wimbledon.

LOCOG chairman Sebastian Coe stressed the importance of the offers made, as it marks the new stage of the Game Makers programme. He said: “It has been a privilege for my team to meet and interview so many enthusiastic and dedicated people from right across the UK who would like to volunteer with us and make the Games a success for athletes, media and spectators alike.”

Jill McDonald, UK chief executive of McDonald’s, added: “We aim to help provide the volunteers with the skills, knowledge and confidence to deliver an outstanding level of hospitality at the Olympic and Paralympic Games next year.”

The “McJobs” offered are perhaps not the world’s most desirable employment, although initially promised to be financially rewarding, will be unpaid for the 2012 Olympics. Spectacle has already covered McJobs, which can be found in the Olympics 2012 section of Spectacle’s Blog.

Unsurprisingly, the official volunteer t-shirts will not be the only place where golden arches will be seen at the 2012 Olympics, as McDonald’s also obtained a monopoly on food sold during the Games. This has stirred up a debate on public health and well-being, which could be argued as not being on McDonald’s priority list. This American meal brand plans to open the largest McDonald in the world in the Olympic Park, Stratford. It is also interesting to know that there will be no kitchens provided to athletes, who will be forced to dine in the dining halls catered also by McDonald’s.

Obviously, McDonald’s sponsorship is happily welcomed by LOCOG, but should their profit really overshadow the Olympic’s overriding goal of promoting a healthy lifestyle?

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South Africa 2010 and Ambush Marketing

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It’s not long now before the World Cup fanfare begins but for local independent tradesman it’s the long, boring drone of contradiction that’s ringing around what is supposedly intended to be their most lucrative opportunity for years. The mantra that’s pumped out before major nomadic sports events is that smaller businesses will benefit from the influx of tourists, but in reality they can’t pay up the prerequisite sponsor fees demanded by the sports governing bodies, so they’re unable to compete with the event’s major sponsors and unceremoniously kicked 25893144299999 miles away from the stadium in question.

When independent tradesmen and entrepreneurs do try to get amongst the action, they’re quickly attacked with flimsy legislation like ‘ambush marketing’, like the recent case of Grant Abrahamse. He registered his football key ring back in 2004 but is now being taken to court by FIFA (who’s account has already ballooned by more than R23 billion). The ruling, if upheld, essentially means that any independent traders wishing to use words like ‘soccer’ or even the year ‘2010’ could also risk being sued. In comparison to the 3,700 cases during the previous event in Germany in 2006, there have been over 50,000 in South Africa. We have already begun to see the same shoots of this story growing in the preparation for London 2012. (more about London 2012 can be found on our London 2012 Olympics blog or the Spectacle London 2012 Olympics project page)

Despite promises to the contrary, Abrahamse’s case, which you can watch in more detail below (source, 2010 World Cup FIFA sue Grant Abrahamse), demonstrates that FIFA and co are the exclusive beneficiaries for South Africa 2010.