Tag Archives: London 2012

How to sponsor the Olympics in 4 easy steps…

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Calling all Olympic 2012 sponsors!

Did you know that London can have that glossy just-out-of-the-showroom clean city look in four easy steps?

Consumers Spectators will get the chance to experience that special Olympic “feeling” by seeing your products on billboards all the way to each sporting venue. Not only that, with careful planning you will be guaranteed (yes, guaranteed!) maximum exposure in all other parts of the capital.

Here’s all you need to do:

1. Seek out people wearing clothes advertising rival products and either get them to wear them inside out or use masking tape to cover up the offending image so they’re not spotted on TV.

2. Rename well-known buildings  if they are sponsored by a rival brand (think O2 Arena.)

3. Book up as much billboard space as possible in and around the capital so your competitors can’t get a look-in.

4. Remove all of your rivals drinks and food from all “Olympic family” establishments so only your products can be consumed.

Simples!

To find out more click here.

 

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Olympic legacy – a potential disaster?

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Richard Caborn, the sports minister at the time London won the Olympic bid, will speak today raising his concerns over the potential failure of the Olympics’ sporting legacy.

In his keynote speech at the annual meeting of the Sports and Recreation Trust Association in Birmingham, Caborn will elaborate on his comments, quoted in the Guardian today, that there was a “danger of failing completely,” adding that there needed to be a “major change of direction in the strategy on this if the disastrous decline experienced by many of the sports is to be reversed.”

The latest quarterly figures from Sport England show that the target to increase the number of people playing sport three or more time a week by one million by 2013 is a long way off the mark with a more modest increase of just under 110 thousand from 2007-08.

Click here for the full article

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Olympic Equestrian Events, is Greenwich Park the right venue?

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Computer simulation of the view from the Wolfe statue created by Greenwich Landscape Artists

Computer simulation of the view from the Wolfe statue created by Greenwich Landscape Artists

No to Greenwich Olympic Equestrian Events (NOGOE) is an ongoing campaign for the  2012 Olympic equestrian events to be moved to a more suitable venue.

The members of this community action group are extremely worried about the impact the Games will have on the Park and the local community. Despite the promises made by the  Olympic organisers to repair any damage caused during the Games, the community says the park is too small and features hundred year old trees that will have to be “pruned” to allow riders to pass during the competitions and that, according to the campaigners, will eventually be damaged.

Following a test event that took place last July, Derrick Spurr, Project Manager for the Games, said he was “absolutely confident” that within a few months the park will start to green up again very quickly after the end of the Olympics.

Sue McNeil, NOGOE’s spokeswoman, described the preparations for the test event as “a rape of the park – it’s covered in sand and railings and tractors. One or two trees have had severe pruning. It makes us suspicious of what will happen next year.”

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Key routes shut or restricted for the Olympics

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Road restrictions for London 2012

Road restriction for London 2012

The full extent of restrictions on central London’s roads planned for the Games was revealed yesterday.

Yet, it seems that the majority of the road closures will not really be part of the Olympic-only lanes to get athletes and officials quickly to the venues, as they will be staying in the Olympic village.

The key routes that will be shut or restricted in central London will cover mainly the area of the hotels for the Olympic family (VIPs and sponsors) around Park Lane to let them easily reach Stratford and the Olympic venue.

Full details of the restrictions have been published on the TfL‘s website.

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UK’s Olympic win could leave London tourism a major loser

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The official agency behind promoting tourism for London has admitted that the 2012 Olympic Games could lead to a lull in visitors to the capital next year, which may have a damaging impact on the UK’s stuttering economic recovery.

London & Partners has acknowledged there “could be a problem” with people not wanting to come to London over fears, such as over-crowded transport, a lack of, or high prices for, hotel rooms, and the capital resembling a building site, from 1 January until the Olympics end on 27 August.

More on the Independent

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New Olympic legacy website: London-Rio: Olympic Cities

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Mega Event Cities

London-Rio: Olympic Cities

“Cities across the globe are using mega events to catalyse urban development and social, economic and cultural change. Here we present insights and analysis of these events, examining their impact upon city-building and exploring their contribution to the design and shaping of place.

Our research is policy focused and practical. Our approach is focused upon the social impacts and legacies of mega events. We use interdisciplinary analysis to discover new ways of comparing and thinking about the mega event city.

We are interested in receiving comments on the site and suggestions for relevant material or links to be placed on it. The site will be dedicated primarily to housing academic work on the social legacies of mega events, particularly those referring to London 2012 or Rio 2016. We would also welcome links to our site being placed in sites addressing similar themes.”

For other Olympic links and Spectacle’s video archive

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LOCOG to ban cameras from the Olympics

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Amateur Photographer has reported that the London Organising Committee for the Olympic Games and Paralympic Games (LOCOG) is putting restrictions on the type of photographic equipment that the public will be allowed to bring to the Games, and are banning cameras from certain events altogether.

A photography enthusiast wrote to LOCOG asking if he would be allowed to bring his DSLR lens to the Stadium, and was told in an email that ‘LOCOG has yet to finalise the spectator filming and photography guidelines. As with other large sporting events there may be restrictions for spectators on the size of lenses permitted into venues.’

It is believed that certain kinds of equipment will be banned from the Games altogether, whilst no flash photography will be allowed at all in the public stands during certain events, such as shooting.

LOCOG is set to discuss its final photography guidelines at talks in the summer and in September. Once they have been finalised, the guidelines will be published on their website.

Read the full article here.

London 2012 marathon manager quits in row with LOCOG

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blue wall

Dave Bedford, the manager of the London 2012 Olympic and Paralympic Games, has resigned from his post after a series of disagreements with the Olympics organising committee, LOCOG.

Bedford tendered his resignation on the 4th April, saying that the organisers were ‘inexperienced’ and had not listened to his advice. It is believed that Bedford was angered by the committee’s decision to move the marathon away from Tower Hamlets in east London to the Mall without consulting residents and over their plans to close the marathon route for a test run for ten hours on 30th May.

Over the past weeks, the press has reported a number of controversies involving LOCOG over the planning of the Olympics. In spite of this latest criticism, London Marathon have already confirmed that they will continue to work with the Committee to finalise preparations for the 2012 Olympics.

Financial Times Reveals Welfare-to-Work Programme Chaos

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OLYPHOTO - 270

The Welfare-to-Work Programme has been described as “set to fail” by Sir Robin Wales, Mayor of Newham – the host borough for the 2012 London Olympics. In a fortnight, the winners of contracts are due to be announced, putting the unemployed and people on disability benefits back to work. However, Sir Robin believes that there is “a serious risk that some of the best prime providers may walk away”. Out of 11 bidders for the East and South London contract, 3 will be appointed in order to provide competition. Sir Robin said that he is yet to be convinced that ‘three prime contractors each delivering across 17 boroughs will do anything other than lead to confusion amongst job seekers and contractors’.

The rules the work programme has in place could themselves prevent people from taking one of the 100,000 jobs that the Olympics are meant to create. This is because providers will be paid the majority of their fee once they have managed to provide individuals with sustained work for a period of up to 2 years. However, given the short-term nature of most of the Olympic jobs on offer, the possibility of people taking jobs, becoming unemployed again and having to re-start the work programme a year later may prove discouraging.

Sir Robin believes that the government needs to ‘ensure that working in an Olympic job does not disadvantage the indivdual’ to avoid losing out on ‘the single greatest opportunity in Newham’s history to get our residents into work’.

To see the full article click Olympic jobless drive heads for ‘Chaos’

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LOCOG facing legal action over re-sale of hotel packages

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The London Olympics Committee off the Olympic and Paralympic Games (LOCOG) is facing the prospect of legal action from a number of hotel chains in the UK, who are currently reviewing the contracts they signed offering the committee preferential prices for hotel rooms during the 2012 Olympics.

The chains allege that the rooms they offered are now being sold at inflated prices by the official London 2012 travel agent Thomas Cook. The controversy broke last week, when Thomas Cook made its prices public. The Evening Standard quotes a package for three nights at the Hyatt Regency with a face value of £1,740 being resold on for £6,499.

This is the latest in a series of criticisms levelled against LOCOG over their plans for the Games’ infrastructure, most recently over their plans for creating jobs in the communities around the 2012 Grounds. More to follow…