Battersea Arts Station – Free marketing

 

battersea arts final

Battersea Power Station Development Company’s  “Battersea Art Station”- by submitting artists give consent for unpaid use for the company’s marketing.

Battersea Power Station Development Company has organised an art competition Battersea Arts Station hosted at the Battersea Arts Centre, an open weekend on the 25th-27th September exhibiting art inspired by Battersea Power Station. Amateur and professional artists were invited to submit work of the iconic building and now have the chance of being awarded prizes.

On the first of September Battersea Power Station Development Company announced that over 500 artworks had been submitted from all around the world including photography, poetry, oil paintings and cast iron sculptures. What they didn’t mention was that the artists might have faced a surprise after submitting their artwork.

Before the artists submitted their art they had access to the Data Protection terms and conditions. However they were not able to see the terms and conditions of having their work displayed at the exhibition until after submitting. Yet submitting meant they agree to these unseen terms and conditions. These could only be read and agreed to once the form had been fully filled out and the artists’ work submitted.

Therefore the artists were unaware that the Battersea Arts Station, part of the Battersea Power Station Development Company, intend to use the artists’ work for marketing, promotional or broadcasting purposes, as well as reproduction without paying.

Here is a section of the terms and conditions which the artists only saw after they submitted their work (BPSDC is the Battersea Power Station Development Company):

10.2 By submitting Work(s), You consent to BPSDC and/or BAC and/or another third party permitted by the BPSDC or BAC: (1) filming and making available the whole or any part of the Work(s), including but not limited to the right to include the Work(s) in any broadcast (and rebroadcast) by any broadcaster (including the BBC) and any licensees of any broadcaster; (2) filming, broadcasting and/or reproducing the whole or any part of the Work(s) for archival, educational, publicity and marketing (including without limitation on the website, exhibition posters, leaflets, private view cards and all forms of social media), press, signage, gallery guide and catalogue purposes and (3) reproducing images of the whole or any part of the Work(s) from the Website that have been submitted by You. The above consent is irrevocable and given without payment of any fee or royalty and includes consent to make available the Work(s) in all media (including without limitation all forms of electronic and social media) for perpetuity and on a world-wide basis.

We await to see what kind of art is submitted but no doubt the winners will be be suitable for (free) marketing purposes.

Co-written by Elina Kuusio

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Battersea Power Station – from no mans land to architectural extravaganza

 

bps small web

The iconic Battersea Power Station is at the heart of Rafael Vinoly’s master plan – a massive “regeneration” scheme for Battersea.

The riverfront district of Southwest London around the Battersea Power Station will soon be unrecognizable due to a huge “regeneration” scheme. The Battersea Power Station which has remained largely unused since its closure in 1983 is at the heart of this luxury housing development financed by a Malaysian real estate investment group Eco World.

This regeneration scheme has recently hit the headlines with its culmination London’s first ‘sky pool’, a swimming pool which has been planned to bridge two 10-storey buildings in Embassy Garden’s as a part of the Battersea “redevelopment” plan.

However Nine Elms ‘sky pool’ has not been acclaimed by everyone. A private swimming pool sky bridge in the middle of London’s affordable housing crises has stormed critique as a symbol of rising inequality. The recent newspaper headlines show the other side of the story of the highest residential swimming pool in London:

The Independent wrote: “Nine Elms ‘sky pool’: luxury London flat owners  will be able to swim while literally looking down on everyone else”.

In addition, The Guardian stated: “The ‘sky pool’ is just the start: London prepares for a flood of bathing oligarchs”.

The planned luxury flats are being criticized for being aimed at wealthy foreign buyers taking advantage of the rising value of property in London. In January 2013 the first residential apartments went on sale and now all of the Thames-facing apartments have already been sold, way before the project was even launched.

Last year the reselling cycle made possible that the flats with starting prices from £1 million were on sale later on the year for £1.5 million. However the rapidly increasing prices are only a one side of the issue. The fundamental conflict lies on the fact that only 16 % of the planned new homes (560 of the total of 3,444) will be affordable housing.

pbs model

The “redevelopment” of Battersea would change the Landscape of London – the iconic Power Station would be surrounded by huge building blocks.

Since the power station ceased generating electricity in the 80s, it has become one of the best known landmarks in London. As the largest brick building in Europe, the iconic power station was listed on the World Monuments Watch by the World Monuments Fund in 2004.

During the past 50 years, numerous redevelopment plans for the Battersea Power Station have been introduced. However these projects have usually failed due to a lack of funding. In 2010 Real Estate Opportunities were granted permission to redevelop the power station. This resulted in the creation of the current master plan for Battersea, an architect Rafael Vinoly’s design which gained planning consent from Wandsworth Council in 2011.

However, Vinoly does not have exactly a clean architectural record. According to the BBC the ‘Walkie Talkie’ skyscraper on Fenchurch Street in London had been blamed for reflecting light and causing a ‘death ray’ with a high temperature. The 37-storey tower designed by Rafael Vinoly was claimed to damage vehicles by melting parts of them and even causing fires.

Last week Building Design magazine announced that Walkie Talkie, nicknamed because of its bulbous, curving shape was voted for the worst building in London. Building Design’s annual Carbuncle Cup sparked an online debate including not so flattering comments about the building such as one reader commenting: “I now have a new personal goal: to live long enough to see this building demolished”.

Now the planned Phase 3 with proposals for the future of Battersea and the power station has been revealed by the Battersea Power Station Development Company, a Malaysian consortium in charge of the project. The Phase 3 of the project will provide 1,310 residential homes with only 103 of them being affordable which is less than 8 % of the houses that are planned to be build.

Will this solve the growing divide in the London housing market? Very unlikely. So far it seems that the beneficiaries are the wealthy few who the housing crisis doesn’t hit with its sky-high prices.

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SPECTACLE ANNOUNCES NEW FILM ON BATTERSEA POWER STATION

PRESS RELEASE: SPECTACLE ANNOUNCES NEW FILM ON BATTERSEA POWER STATION

Where's the Chimney?

Where the Ducks the Chimney? Battersea Power Station 2015

Spectacle has announced that work has begun on its new film about Battersea Power Station, commissioned by the World Monuments Fund and American Express. The film is due for release in Autumn 2015.

The film will look at the historical and architectural significance of the power station, as well as the tireless efforts of the Battersea Power Station Community Group (BPSCG) which have led a grassroots campaign to preserve the building for the public good since the early 80s.

Working with the BPSCG, the film will raise awareness to the plight of building preservation in an age of redevelopment. The redevelopment of Battersea Power Station has aroused a passionate and highly-charged debate about whether – and how – iconic buildings should be governed, preserved, modified or replaced, and ‘who’ they belong to. As Colin Thom concludes in the Survey of London Chapter: “Perhaps more than any other structure today it represents the impotence of the heritage lobby when faced with big business at its most rapacious.”

The film will follow this debate in an even-handed, factual and interesting way, becoming a case study for similar issues in other cities around the world where a historic building finds itself on a high value site.

From gracing the covers of a Pink Floyd album to generating a fifth of London’s energy at its height, Battersea Power Station is a creation steeped in industrial history and rich in meaning. With stunning imagery throughout the ages – some from Spectacle’s archive and others newly shot – the film will reveal, in a unique manner, some of that history and meaning. It will raise awareness to the needs for preservation and the current challenges faced by conservation.

***
About Spectacle

Spectacle is an award-winning independent television production company specialising in documentary, community-based investigative journalism and participatory media.  Spectacle has been documenting the changing landscape around Battersea Power Station for the past 15+ years.

Spectacle’s film work has been exhibited at galleries worldwide, including Tate Britain, Tate Modern, Tate Liverpool. The Photographers Gallery, Institute of Contemporary Art, National Film Theatre in London. Glasgow Centre for Contemporary Art, National Architecture Institute Netherlands, Kunstverein Hamburg, Pianofabriek and “Bozar” Brussels.

It’s broadcast films include “Battle of Trafalgar”, (Winner of Prix du Public Nyon Film Documentaire), “The Truth Lies in Rostock” (Nyon Documentary Award Special Mention).  The Guantanamo films- “Outside The Law” &   “Shaker Aamer: a decade of injustice”.

 

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Do you have a view of Battersea Power Station?

Battersea Power Station

Do you have a view of Battersea Power Station from your flat window or balcony? We are looking for views of #BatterseaPowerStation for our film for the World Monument Fund.  As you may know the Battersea Power Station development means that many iconic views of the Power Station will be lost as the power station is surrounded by tall residential blocks. We are interested to get some shots of these views before they are gone so if you can help in any way please get in touch with Mark or Emily at bps@spectacle.co.uk

We would also like to hear from you if you have any stories about how the power station, past or present, has had an impact on your life.

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Mainstream media on Battersea Power Station’s financial and social unsustainability

Battersea Power Station, since the end of 2014, has been standing wounded with only three chimneys left, and we have not yet seen any sign that the Battersea Power Station Development Company is starting the rebuilding work on the SW chimney.

View from Battersea Park Station, taken by Spectacle on 23/02/2015

Battersea Power Station from Battersea Park Station. Image taken by Spectacle on 23/02/2015

Meanwhile, some of our worries about the social impact and the financial viability of the whole project have been shared by a number of different analysts.

For instance, our concerns about the financial viability of Big Bang Development grow stronger as main-stream financial newspapers, such as Bloomberg, have highlighted that after the positive performances of recent years, London’s house prices have now started going down.  Bloomberg states, in a recent article, that “prices in emerging prime London fell 2 percent in the final quarter of 2014, according to Douglas & Gordon” and that “the area, which includes the Nine Elms neighborhood, was the worst performer in “emerging prime” London last year, broker Douglas & Gordon Ltd. said”. “Overseas demand for prime London homes is cooling, and some upscale projects being marketed “have gone over to Asia and probably haven’t done as well as they would have” in early 2014” quoting Jack Simmons, head of U.K. residential development and investment at broker Cushman & Wakefield Inc.

This alarming report, suggesting that the degrading value of houses might scare investors and threaten the financial plan of big projects such as the one by Battersea Power Station Development Company, was corroborated in an article by The Telegraph. The Telegraph reports that properties in the Nine Elms area are already flipped, thrown on the market to make some gains, before even a single brick of the flats has been put in place. This circumstance seem to confirm our impressions, sharing with The Telegraph’s journalist the “concern that homes built in the early phase of the huge project, were mainly reserved by investors – who have waited for the market to pick up before “flipping” them – and overseas buyers”. Instead of sounding an alarm in the heads of Battersea Power Station Development Company, the same article tells us that a spokeswoman for the company said: “We launched phase one at Battersea Power Station over two years ago and we are pleased to see that the early pioneer purchasers, who helped to get this project off the ground have experienced good levels of growth”.

If fluctuations of the property market could turn investors away, the new strength of British Sterling on the foreign exchange market could cause even more troubles to South Asian Buyers. The Star, one of the most popular Malaysian news sites, published a page explaining how to deal with loans in foreign currencies to prevent investments, such as a flat in Battersea Power Station, turning disastrous by weaker local currencies.

Rahim & Co consultant, marketing (London properties), Guy Major says “It is ‘dangerous’ to have a mismatch between your ability to pay based in ringgit and a pound-denominated loan,” he says.

If our concerns about the finances of the project are aimed at putting question marks over the narrative used by big bang developers to sell their projects, other media apparently started sharing our worries about the social impact of this monster development. The Guardian came out recently with a long and quite critical article about Battersea Power Station, “the biggest building site in London, and one of the largest regeneration projects in Europe”. Significantly titling the article “Battersea is part of a huge building project – but not for Londoners”, the Guardian highlights the tendency of new developments in London to get higher – “Hong Kongification” as Tony Travers, director of the Greater London group at the London School of Economics, puts it.

The Guardian quotes Ravi Govindia, the Conservative leader of Wandsworth council  “Yes, some of the buildings will be tall, but there will be a distinctly London flavour. It’s going to be a place that people [will] enjoy living in.” Govindia says, adding that the project “will bring 25,000 permanent jobs plus 20,000 construction and engineering jobs during the building phase”), the article warns that building luxury flats for wealthy foreign buyers is exacerbating the housing problem for thousands of Londoners in need of homes.

On the other hand, Will Martindale, Labour MP candidate for Battersea, in a blog posted on The Huffington Post, shared his concerns (and some of his neighbor’s) about the way Battersea is changing: property prizes going well beyond local people’s budgets, riverfront views are blocked by multi-story buildings and very few new flats will eventually house locals while oversea investors and developers will make a fortune. As Will Martindale says “This is our riverfront. It’s part of our shared heritage, not simply a strip of real estate. We would do well to remember Battersea Council’s old motto: Not for you, not for me, but for us.”

At the moment, our impression is that it’s becoming ever more theirs…

 

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Battersea Power Station and the Great British Housing Crisis

The Bureau of Investigative Journalism recently released an accurate and in-depth research about the British Housing Crisis.  The investigation is focused on the ever growing lack of social and affordable houses in UK, revealing some of the tricks developers use to overcome the commitments they are requested to fulfill by local authorities. The article is largely based on development schemes in the socalled Vauxhall Nine Elms Battersea Opportunity Area (VNEB). In these areas Spectacle has been engaged for years producing media and informative blogs about the social and economic flaws in “big bang” speculative developments and how they conflict with meaningful and sensitive architectural preservation and thriving urban environments. The Bureau of Investigative Journalism’s authors give interesting keys to understand the dynamics behind big projects, the contradictions of the property market and its impact on Britain’s most vulnerable people. We warmly recommend it.

Click on the image to read the article

This is how developers advertise their scheme on the fences around Battersea Power Station

This is the hilarious way developers choose to advertise their scheme on Battersea Power Station

 

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Battersea Power Station: ghost flats worth £1.8bn!

Versione in Italiano

We learned from the pages of London Evening Standard that “More than £1.8 billion worth of homes have been sold at Battersea Power Station since they went on the market in January last year”. None on these flats have been built yet.

Apparently most of this £1.8 billion came from the fortunate global launch that Battersea Power Station Development Company organized last month.  As we already suspected, the search for overseas investors has not been affected by fear of the chinese property bubble bursting – the due date of which is still under discussion among financial analysts.  The threat of a Mansion Tax did not slow the rush of foreigners to use their deep pockets in order to get their piece of Battersea Power Station. Even if the London property market, as shown in Estate Agents Knight Frank’s report (see below), has appeared to slow down in the last few months, off-plan sales seem to work pretty well.Taking Battersea Power Station as reference for this trend, The Newstatesman  recently reported that:

“Off-plan profits hit the headlines last week with reports that a studio flat in Battersea power station, sold for close to £1m in the spring, is now due to go back on the market for up to £1.5m before it has even been built.”

Before anything has even been built, and while our concerns about the “Big Bang” business model of monstrous development projects are all to be proven erroneous, Battersea Power Station Development Company has actually done what all Battersea Power Station’s previous developers have already proven to be masters at: demolition!

Battersea Power Station: photograph taken by Spectacle on 08/12/2014

The first chimney of Battersea Power Station is gone. In the next weeks we will probably see it to come slowly back to a new life while the other three will start coming down all at once. We hope that the £1.8 billion will give Battersea Power Station Development Company enough energy to prove that, other than demolitions, they are good at building too.

 

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Battersea Power Station: appartamenti fantasma già venduti per £1.8 miliardi!

English version

Abbiamo appreso dalle pagine del London Evening Standard che “More than £1.8 billion worth of homes have been sold at Battersea Power Station since they went on the market in January last year”. Nessuno di questi appartamenti è stato ancora costruito.

A quanto pare la maggior parte di questi £1.8 miliardi proviene dalle vendite avvenute durante il fortunato lancio globale che la Battersea Power Station Development Company ha organizzato il mese scorso. Come sospettavamo, la ricerca di investitori stanieri non è stata resa difficoltosa dalle paure riguardanti l’esplosione della bolla immobiliare cinese – gli analisti finanziari stanno ancora discutendo su quando ciò avverrà. La minaccia di una Mansion Tax (tassa su immobili di lusso) non ha rallentato la corsa degli investitori stranieri per accaparrarsi il proprio costoso pezzo di Battersea Power Station. Nonostante il mercato immobiliare londinese, come mostrato dal report dell’agenzia immobiliare Knight Frank (vedi sotto), ha mostrato rallentamenti nel corso degli ultimi mesi, le vendite su progetto sembrano funzionare molto bene.Prendendo la Battersea Power Station come esempio di questa tendenza, recentemente The Newstatesman ha scritto:

“Off-plan profits hit the headlines last week with reports that a studio flat in Battersea power station, sold for close to £1m in the spring, is now due to go back on the market for up to £1.5m before it has even been built.”

Prima che sia stato costruito alcunché, e mentre le nostre preoccupazioni riguardanti il “Big Bang” dei modelli finanziari usati dai grandi progetti di sviluppo immobiliare aspettano di essere falsificate dai fatti,  Battersea Power Station Development Company ha già realizzato l’unica cosa che  tutti i precedenti costruttori impegnati nel progetto hanno mostrato di fare con maestria: demolire!

Battersea Power Station: fotografia scattata da  Spectacle il giorno 08/12/2014

Battersea Power Station: fotografia scattata da Spectacle il giorno 08/12/2014

La prima ciminiera della Battersea Power Station è andata. Nelle prossime settimane assisteremo con ogni probabilità al suo lento ritorno a nuova vita, mentre le altre tre ciminiere verranno smantellate contemporaneamente. Speriamo che i £1.8 miliardi daranno alla Battersea Power Station Development Company energia sufficiente per provare che, oltre a demolire, sono capaci anche a costruire.

 

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World monuments fund watch day 2014: Nine Elms architectural walk.

Spectacle took part in the Nine Elms architectural walk – part of the World Monuments Fund Watch day 2014. Here is a short edit of the event.

The watch day was launched by World Monuments Fund in 2012 to provide an opportunity for people to engage with their local communities and deepen their knowledge of local historic sites. The walk itinerary included Vauxhall and Nine Elms areas looking at sites such as the listed Brunswick House, Convent Garden Flower Market, Tideway Village riverboat community, Battersea Power Station, Battersea Dogs Home, the gas holder site and Battersea Park railway station.   The walk was lead by Colin Thom of the Survey of London and had contributions from David Waterhouse (Tideway Village riverboat community), Stuart Tappin (Structural engineer), Brian Barnes (artist and founder member of Battersea Power Station Community group)  and Keith Garner (architect).

Group photo in front of the Battersea Power Station during the World Monuments Fund Watch Day 2014

Group photo in front of the Battersea Power Station during the World Monuments Fund Watch Day 2014

 

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Selling Battersea Power Station over stormy seas

Versione in Italiano

 

Why has the demolition of the south west chimney at Battersea Power Station apparently come to a stop?

The chimneys as they appeared on September 27th

The chimneys as they appeared on September 27th

Chimneys on October 21th

Chimneys on October 21st

Maybe the project has hit a technical snag- the chimneys are far more robust than the Battersea Power Station Development Company have wanted to admit – but it could also be that it is a barometer of the global economy and an indication of how vulnerable their business model really is. The business model of the current owners, like the previous ones, is a precarious one based on an ever increasing UK property market.

However the current economic climate is not looking good. The property market, according to most informed opinion, has plateaued and, in London, is in danger of going down.

Simon Rubinsohn, Chief Economist at Royal Institution of Chartered Surveyors, in an article about the UK’s Property Market says:

“As a result of the rebalancing in demand and supply, house price growth across the UK appears to be moderating […] prices are still projected to rise nationally over the next year and expected to increase by 2.6% on a 12 month view (compared with around 4% at the start of the year)”
The pound is getting stronger against currencies like the Euro (Milan and Paris are targeted cities for the Battersea Power Station Development Company), making London a less attractive investment and interest rates are going up.

(www.xe.com)

(www.xe.com)

The Labour Party, if they win the election in May 2015, which if due only to the metronomic pendulum swing of UK politics between the two major parties, is a distinct possibility, are promising a “Mansion tax” on all properties worth more than £2m (here is the Royal Institution of Chartered Surveyors’ opinion about the Mansion Tax).

Then there is the UK housing crisis, caused in large part by the selling of London property to foreign investors who have no intention of living in the properties they buy. Whoever wins the next election they need to address this and no solution will leave the property market untouched.

The Financial Times seems to support our worries in a recent article:

“Uncertainty around new property taxes, the strength of the pound on global currency markets and the introduction last year of a tax on homes held through companies have all contributed to the slowdown, according to those involved in trading properties.”

The same article gives us a quite impressive picture of the property market situation.

Some data about English Property Market, as published by Financial Times on

Some data about English Property Market, as published by the Financial Times.

Perhaps the emphasis on selling off-plan to overseas investors is because while there are plenty of rich in the UK  they might be a harder sell being better informed. Overseas investors, basing their judgement on futuristic artists impressions are unlikely to be aware of the smelly and disruptive waste processing plant with its hundreds of daily truck deliveries of reeking rubbish.

Our two faced Mayor of London Boris Johnson, ever the populist, plays it both ways, touring China promoting the London property market as an investment and for a local audience blaming that very market on the chronic housing shortage.

Boris Johnson at the launch of London City Island in Ballymore group sales event in Hong Kong, 18/10/2013) (from http://www.ballymoregroup.com/en-GB/news/41)

Boris Johnson at the launch of London City Island in Ballymore group sales event in Hong Kong, 18/10/2013) (from www.ballymoregroup.com)

It might be coincidence but in the week the Chimney demolition halted it was reported that the Chinese property bubble would burst soon, probably 2015, with catastrophic ripple effect on the global economy and international banking- possibly triggering a global crash.

As Bloomberg reported recently:

“The Chinese crash might make 2008 look like a garden party. As the risks of one increase, it’s worth exploring how it might look. After all, China is now the world’s biggest trading nation, the second-biggest economy and holder of some $4 trillion of foreign-currency reserves. If China does experience a true credit crisis, it would be felt around the world.
[…]
The potential for things careening out of control in China are real. What worries bears such as Patrick Chovanec of Silvercrest Asset Management in New York, is China’s unaltered obsession with building the equivalent of new “Manhattans” almost overnight even as the nation’s financial system shows signs of buckling. As policy makers in Beijing generate even more credit to keep bubbles from bursting, the shadow banking system continues to grow.”

This week the Battersea Power Station Development Company launched their overseas selling campaign of luxury apartments. Three of the cities targeted are Beijing, Shanghai and Hong Kong- all especially vulnerable to the vagaries of the Chinese economy.

The new owners are no different to all the previous owners – they are just better at PR and have better access to overseas markets. As before, despite the excellent PR hype suggesting that “at last work has started”, bolstered shamelessly by a “purse whipped” English Heritage, the only thing the current owners have actually done is demolish – they are taking down the chimneys, demolishing the precious, Grade II listed Victorian pumping station and removing the iconic listed cranes.

In other words the new owners are just flipping the Battersea Power Station. Selling today artists impressions of what MIGHT be built in the future.

We wonder what guarantees prospective buyers have that the off-plan flats they are buying will actually materialise. But then, having more money than sense, they probably do not care.

 

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