Tag Archives: 2012

How to sponsor the Olympics in 4 easy steps…

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Calling all Olympic 2012 sponsors!

Did you know that London can have that glossy just-out-of-the-showroom clean city look in four easy steps?

Consumers Spectators will get the chance to experience that special Olympic “feeling” by seeing your products on billboards all the way to each sporting venue. Not only that, with careful planning you will be guaranteed (yes, guaranteed!) maximum exposure in all other parts of the capital.

Here’s all you need to do:

1. Seek out people wearing clothes advertising rival products and either get them to wear them inside out or use masking tape to cover up the offending image so they’re not spotted on TV.

2. Rename well-known buildings  if they are sponsored by a rival brand (think O2 Arena.)

3. Book up as much billboard space as possible in and around the capital so your competitors can’t get a look-in.

4. Remove all of your rivals drinks and food from all “Olympic family” establishments so only your products can be consumed.

Simples!

To find out more click here.

 

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Olympic legacy – a potential disaster?

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Richard Caborn, the sports minister at the time London won the Olympic bid, will speak today raising his concerns over the potential failure of the Olympics’ sporting legacy.

In his keynote speech at the annual meeting of the Sports and Recreation Trust Association in Birmingham, Caborn will elaborate on his comments, quoted in the Guardian today, that there was a “danger of failing completely,” adding that there needed to be a “major change of direction in the strategy on this if the disastrous decline experienced by many of the sports is to be reversed.”

The latest quarterly figures from Sport England show that the target to increase the number of people playing sport three or more time a week by one million by 2013 is a long way off the mark with a more modest increase of just under 110 thousand from 2007-08.

Click here for the full article

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UK’s Olympic win could leave London tourism a major loser

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The official agency behind promoting tourism for London has admitted that the 2012 Olympic Games could lead to a lull in visitors to the capital next year, which may have a damaging impact on the UK’s stuttering economic recovery.

London & Partners has acknowledged there “could be a problem” with people not wanting to come to London over fears, such as over-crowded transport, a lack of, or high prices for, hotel rooms, and the capital resembling a building site, from 1 January until the Olympics end on 27 August.

More on the Independent

London Olympics on Spectacle’s website

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New Olympic legacy website: London-Rio: Olympic Cities

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Mega Event Cities

London-Rio: Olympic Cities

“Cities across the globe are using mega events to catalyse urban development and social, economic and cultural change. Here we present insights and analysis of these events, examining their impact upon city-building and exploring their contribution to the design and shaping of place.

Our research is policy focused and practical. Our approach is focused upon the social impacts and legacies of mega events. We use interdisciplinary analysis to discover new ways of comparing and thinking about the mega event city.

We are interested in receiving comments on the site and suggestions for relevant material or links to be placed on it. The site will be dedicated primarily to housing academic work on the social legacies of mega events, particularly those referring to London 2012 or Rio 2016. We would also welcome links to our site being placed in sites addressing similar themes.”

For other Olympic links and Spectacle’s video archive

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LOCOG to ban cameras from the Olympics

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Amateur Photographer has reported that the London Organising Committee for the Olympic Games and Paralympic Games (LOCOG) is putting restrictions on the type of photographic equipment that the public will be allowed to bring to the Games, and are banning cameras from certain events altogether.

A photography enthusiast wrote to LOCOG asking if he would be allowed to bring his DSLR lens to the Stadium, and was told in an email that ‘LOCOG has yet to finalise the spectator filming and photography guidelines. As with other large sporting events there may be restrictions for spectators on the size of lenses permitted into venues.’

It is believed that certain kinds of equipment will be banned from the Games altogether, whilst no flash photography will be allowed at all in the public stands during certain events, such as shooting.

LOCOG is set to discuss its final photography guidelines at talks in the summer and in September. Once they have been finalised, the guidelines will be published on their website.

Read the full article here.

London 2012 marathon manager quits in row with LOCOG

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blue wall

Dave Bedford, the manager of the London 2012 Olympic and Paralympic Games, has resigned from his post after a series of disagreements with the Olympics organising committee, LOCOG.

Bedford tendered his resignation on the 4th April, saying that the organisers were ‘inexperienced’ and had not listened to his advice. It is believed that Bedford was angered by the committee’s decision to move the marathon away from Tower Hamlets in east London to the Mall without consulting residents and over their plans to close the marathon route for a test run for ten hours on 30th May.

Over the past weeks, the press has reported a number of controversies involving LOCOG over the planning of the Olympics. In spite of this latest criticism, London Marathon have already confirmed that they will continue to work with the Committee to finalise preparations for the 2012 Olympics.

Financial Times Reveals Welfare-to-Work Programme Chaos

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OLYPHOTO - 270

The Welfare-to-Work Programme has been described as “set to fail” by Sir Robin Wales, Mayor of Newham – the host borough for the 2012 London Olympics. In a fortnight, the winners of contracts are due to be announced, putting the unemployed and people on disability benefits back to work. However, Sir Robin believes that there is “a serious risk that some of the best prime providers may walk away”. Out of 11 bidders for the East and South London contract, 3 will be appointed in order to provide competition. Sir Robin said that he is yet to be convinced that ‘three prime contractors each delivering across 17 boroughs will do anything other than lead to confusion amongst job seekers and contractors’.

The rules the work programme has in place could themselves prevent people from taking one of the 100,000 jobs that the Olympics are meant to create. This is because providers will be paid the majority of their fee once they have managed to provide individuals with sustained work for a period of up to 2 years. However, given the short-term nature of most of the Olympic jobs on offer, the possibility of people taking jobs, becoming unemployed again and having to re-start the work programme a year later may prove discouraging.

Sir Robin believes that the government needs to ‘ensure that working in an Olympic job does not disadvantage the indivdual’ to avoid losing out on ‘the single greatest opportunity in Newham’s history to get our residents into work’.

To see the full article click Olympic jobless drive heads for ‘Chaos’

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LOCOG facing legal action over re-sale of hotel packages

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The London Olympics Committee off the Olympic and Paralympic Games (LOCOG) is facing the prospect of legal action from a number of hotel chains in the UK, who are currently reviewing the contracts they signed offering the committee preferential prices for hotel rooms during the 2012 Olympics.

The chains allege that the rooms they offered are now being sold at inflated prices by the official London 2012 travel agent Thomas Cook. The controversy broke last week, when Thomas Cook made its prices public. The Evening Standard quotes a package for three nights at the Hyatt Regency with a face value of £1,740 being resold on for £6,499.

This is the latest in a series of criticisms levelled against LOCOG over their plans for the Games’ infrastructure, most recently over their plans for creating jobs in the communities around the 2012 Grounds. More to follow…

Olympic promises- fingers crossed

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Tottenham Hotspur's new stadium

In their bid for the games London Olympic officials promised to keep an athletics track in the stadium.

Now, during a meeting in Acapulco, British Olympic Association chief executive Andy Hunt only “hoped” the Olympic stadium would retain a running track after the games- neatly side stepping the issue of empty promises by saying the decision was down to the mysterious “Olympic Park Legacy Company”.

Two Premier League football clubs, West Ham and Spurs, have made bids to move into the Olympic Stadium after 2012, but only West Ham’s bid includes keeping the running track.

Hunt made clear his determination to honour that promise telling AP . “Of course, we would love to see the provision of a truly world class athletics track….I think we’d all be disappointed if that didn’t happen.”

Fighting talk, might as well rip up the Spurs offer then.

If the London Olympic organisers keep none of their promises to Londoners  (on jobs, on housing, on costs)  will it be an Olympic record? Or does it happen where ever the five rings descend?

One way East Londoners could economically benefit from the games would be to put money with the bookies that the stadium will be home to Tottenham in 2013. I wonder what odds they are giving.

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Spurs bid for Olympic 2012 stadium without track

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Spurs challenge how much the Olympic Legacy Company really want an athletics track.

Spurs, in conjunction with entertainment giant AEG, made a shock move last week to take over the stadium after the 2012 London Olympics. But the club do not want a track running around the outside of the pitch, a clause which could seriously hinder their attempt to move into the venue. Or will it?

Timothy Leiweke , chief executive of the club, claimed the Olympic Legacy company would be likely not to accept their bid in light of these circumstances. “I think it is a crime if you sacrifice having a perfect football stadium for convincing yourself you are going to do a track and field event every 10 years,” Leiweke was quoted as saying in the London Evening Standard.

AEG Europe chief executive David Campbell believes the athletics track is not a deal breaker. He claimed that any expressions of interest in the stadium which would decide the venue’s future, did not oblige bidders to retain the running track.

Will the promised Olympic “legacy” of an athletics track trump the money on offer? Will West Ham United regret promising to keep the track in their bid if Spurs win? Will the famous West Ham atmosphere survive the dead space of the track or will it become another loss in the litany of negative Olympic impacts on East London?

For full article see here.

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