How to sponsor the Olympics in 4 easy steps…

Calling all Olympic 2012 sponsors!

Did you know that London can have that glossy just-out-of-the-showroom clean city look in four easy steps?

Consumers Spectators will get the chance to experience that special Olympic “feeling” by seeing your products on billboards all the way to each sporting venue. Not only that, with careful planning you will be guaranteed (yes, guaranteed!) maximum exposure in all other parts of the capital.

Here’s all you need to do:

1. Seek out people wearing clothes advertising rival products and either get them to wear them inside out or use masking tape to cover up the offending image so they’re not spotted on TV.

2. Rename well-known buildings  if they are sponsored by a rival brand (think O2 Arena.)

3. Book up as much billboard space as possible in and around the capital so your competitors can’t get a look-in.

4. Remove all of your rivals drinks and food from all “Olympic family” establishments so only your products can be consumed.

Simples!

To find out more click here.

 

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Olympic legacy – a potential disaster?

Richard Caborn, the sports minister at the time London won the Olympic bid, will speak today raising his concerns over the potential failure of the Olympics’ sporting legacy.

In his keynote speech at the annual meeting of the Sports and Recreation Trust Association in Birmingham, Caborn will elaborate on his comments, quoted in the Guardian today, that there was a “danger of failing completely,” adding that there needed to be a “major change of direction in the strategy on this if the disastrous decline experienced by many of the sports is to be reversed.”

The latest quarterly figures from Sport England show that the target to increase the number of people playing sport three or more time a week by one million by 2013 is a long way off the mark with a more modest increase of just under 110 thousand from 2007-08.

Click here for the full article

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Missed Opportunity for Olympic High Tech Legacy

Back in March 2011 The Wellcome Trust made a £1bn offer to transform the Olympic Park into a ‘global hub for research and innovation’.

Yet the offer was rejected by the Olympic Delivery Authority who instead sold the Olympic Village to Qatari Diar and Delancey Estates for £557m, who will develop the site into a neighbourhood of over 2000 homes.

The Wellcome Trust noted on their website that the rejection was a huge disappointment for them, stating:

‘The Wellcome Trust is disappointed that the Government and the Mayor of London did not wish to take our proposals for the Olympic Park further. If our bid had been successful, our holistic vision for the Olympic Park and the legacy would have delivered a world-class centre for technology and innovation and up to 7000 high-quality new jobs, and it would have made a substantial contribution to the regeneration of East London’

The decision to reject the offer was initially founded on the basis that the £1bn bid made by The Wellcome Trust did not meet the amount that has already been invested into the Olympic Park prior to the bid and that their plans for the site would not provide taxpayers with sufficient value for money.

Yet both Saffron Woodcraft and Ian Birrell argue that this is a missed opportunity for an Olympic Legacy. Whilst The Wellcome Trust plan promised to provide 7000 jobs, the provision of social housing and ‘further social infrastructure’, this offer has been turned down in favour of investors who plan to transform most of the site into private housing, putting into question just how beneficial this decision is for the local residents and for taxpayers. Woodcraft and Birrell suggest that the International Olympic Committee’s decision is one based on short term rather than long term benefits. As Birrell argues:

‘…they are focussing on short-term profits by looking to sell the lucrative athlete’s village to the Qatari Royal family in conjunction with a private firm of property developers’.

This is just another decision, others including Greenwich Park and the new Stratford Westfield Shopping Centre, where the International Olympic Committee has put their interests and the interests of their sponsors before those of Londoners. Perhaps, as Birrell puts it:

‘Infrastructure is built to suit the demands of the International Olympic Committee, not the needs of the host city’.

 

 

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Olympic Equestrian Events, is Greenwich Park the right venue?

Computer simulation of the view from the Wolfe statue created by Greenwich Landscape Artists

Computer simulation of the view from the Wolfe statue created by Greenwich Landscape Artists

No to Greenwich Olympic Equestrian Events (NOGOE) is an ongoing campaign for the  2012 Olympic equestrian events to be moved to a more suitable venue.

The members of this community action group are extremely worried about the impact the Games will have on the Park and the local community. Despite the promises made by the  Olympic organisers to repair any damage caused during the Games, the community says the park is too small and features hundred year old trees that will have to be “pruned” to allow riders to pass during the competitions and that, according to the campaigners, will eventually be damaged.

Following a test event that took place last July, Derrick Spurr, Project Manager for the Games, said he was “absolutely confident” that within a few months the park will start to green up again very quickly after the end of the Olympics.

Sue McNeil, NOGOE’s spokeswoman, described the preparations for the test event as “a rape of the park – it’s covered in sand and railings and tractors. One or two trees have had severe pruning. It makes us suspicious of what will happen next year.”

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Key routes shut or restricted for the Olympics

Road restrictions for London 2012

Road restriction for London 2012

The full extent of restrictions on central London’s roads planned for the Games was revealed yesterday.

Yet, it seems that the majority of the road closures will not really be part of the Olympic-only lanes to get athletes and officials quickly to the venues, as they will be staying in the Olympic village.

The key routes that will be shut or restricted in central London will cover mainly the area of the hotels for the Olympic family (VIPs and sponsors) around Park Lane to let them easily reach Stratford and the Olympic venue.

Full details of the restrictions have been published on the TfL‘s website.

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UK’s Olympic win could leave London tourism a major loser

The official agency behind promoting tourism for London has admitted that the 2012 Olympic Games could lead to a lull in visitors to the capital next year, which may have a damaging impact on the UK’s stuttering economic recovery.

London & Partners has acknowledged there “could be a problem” with people not wanting to come to London over fears, such as over-crowded transport, a lack of, or high prices for, hotel rooms, and the capital resembling a building site, from 1 January until the Olympics end on 27 August.

More on the Independent

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New Olympic legacy website: London-Rio: Olympic Cities

Mega Event Cities

London-Rio: Olympic Cities

“Cities across the globe are using mega events to catalyse urban development and social, economic and cultural change. Here we present insights and analysis of these events, examining their impact upon city-building and exploring their contribution to the design and shaping of place.

Our research is policy focused and practical. Our approach is focused upon the social impacts and legacies of mega events. We use interdisciplinary analysis to discover new ways of comparing and thinking about the mega event city.

We are interested in receiving comments on the site and suggestions for relevant material or links to be placed on it. The site will be dedicated primarily to housing academic work on the social legacies of mega events, particularly those referring to London 2012 or Rio 2016. We would also welcome links to our site being placed in sites addressing similar themes.”

For other Olympic links and Spectacle’s video archive

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Delhi Commonwealth Games Scam

Suresh Kalmadi, the Chief organiser of the 2010 Commonwealth Games, will spend the next 14 days in Tihar Jail.  Kalmadi was arrested by the Central Bureau of Investigation (CBI) on 25th April for “for conspiracy to cause favour to a company in Switzerland while procuring timers and scoring equipment for the Games”.  A Swiss company was awarded a contract to manage timing, scoring and results during the September Games in India.

The CBI will file it’s first chargesheet for the Commonwealth Games which will name not only Kalmadi, but also Games office-bearers Lalit Bhanot (secretary general), VK Verma (director-general), Surjeet Lal (deputy director general-procurement) and ASV Prasad (joint director general-sports), besides Swiss Timing-Omega.  If found guilty, Kalmadi could face years in prison.

For more information on this story click here.

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Green Olympics claims must be assessed

A long weekend of celebration was sealed with another internationally significant marriage at the 9th World Conference on Sport and the Environment in Doha, which came to a close yesterday. Though it lacked the same grandeur and sparkle of Mr and Mrs Future King, the conference – attended by the International Olympic Committee (IOC) – contained no less of the self-congratulation. The back slapping was mainly orchestrated by IOC President Jacques Rogue, who restated the IOC’s commitment to environmental sustainability as part of the Olympic Games, “We owe it to future generations to continue to promote our green agenda and ensure environmental sustainability in sport and I think we have taken a big step towards that with the Doha Declaration.” The declaration focuses on direct activities related to the economic, social and environmental aspects of sustainable development in sport.

Rogge also insisted that efforts to make sport more sustainable, “set a new standard for environmental sustainability in construction practices, energy conservation and legacy planning.” It’s a bold statement, and a pretense which no doubt helped sway the Olympic bid decision. It comes back to the same word – legacy. As Spectacle has referenced numerous times on this blog, statements like this tend to go unchallenged and unnoticed. But thankfully, this hasn’t always been the case.

Wanstead Flats – one of the many public spaces to be transformed into concrete structures as part of the Olympics

There have been several reports and accounts of activities on behalf of the Olympic construction that have amounted to a very damning assessment of the Olympics’ green credentials. The biggest contradiction of the promised green legacy, is the slow disappearance of green public space in favour of concrete construction. Wanstead Flats, a vast open grassland in Epping Forest, will be an operational centre for the Metropolitan Police (you can see a short film of the Wanstead Flats protest here), Arena Fields and the East Marsh, a third of Hackney Marshes – which up until the Games was the largest amateur playing fields in Europe – will become a car park, Manor Gardens Allotments has also disappeared (you can also see footage and interviews of the Gardens before they were demolished here), Clays Lane – a self-sufficient green community – have been built over and their residents evicted, and a substantial amount of Greenwich Park will become an equestrian centre. This achieves the exact opposite of each of the activities listed above, as well as negative impacts on additional targets of sports participation, ecological biodiversity and opportunities for local residents. There is also a general fear that the facilities that the Olympics have promised to develop to replace the space lost will be inaccessible to many people due to private owners charging for use.

The Green Party have released a very critical report on the environmental impact of the Olympic Games, named Hurdles to Jump, which accuses the organisations behind the Olympics of setting very low environmental standards to begin with. Adam White, a spokesman for the Green Party, said that, “in many areas their future plans don’t go far enough.” Among the standards questioned by the publication include the slightly anaemic declaration that 3% of energy will come from solar and wind-turbine sources, and only 20% of the energy for the Olympic Village will come from renewable sources. To make a comparison with previous Olympic Games, every home in the Olympic Village in Sydney had a solar panel. The Greens also noted that the targets would not reach the more general environmental regulations that will be in place by 2012, as well as commenting on the allowances for car travel, “…the amount of car parking provided is too high for the goal of a 100% public transport, walking and cycling for spectators”. Traffic is forecasted to increase threefold in the aftermath of the games. Which if you’d promised less cars and not more cars could technically be spun as a surprise. Car parks have also, historically, proved to be a thorn in the side of environmentalism.

Olympics development on Hackney Marshes

One of the more high profile incidents has been the toxic waste cleanup operation which may well cost the taxpayer £12.7m, reported by the Guardian in November. Amongst other colourful chemicals released was vinyl chloride, which can produce microbes from solvents and remain in groundwater for decades. While this is a small drop in the ocean in comparison to the drastic overspend of the Olympic grand total, it is nevertheless money that could have been spent better elsewhere. Certainly better than a twirling steel tower. The discrepancies are stacking up, particularly with the revelations that the Olympics’ green targets aren’t particularly ambitious, and the premise of a green Olympics, a platform upon which the bidding committee stood proudly at the time of the announcement of London’s winning bid, looks to be slipping away.

One of the few legitimate arguments for the Olympics being a nomadic event is that it would act as a catalyst for sustainable investment and development, otherwise why not keep the Olympics in one location? Surely if the Olympics 2012 are judged to have failed to provide this investment – a huge opportunity for London and England to lead by example – then the travelling nature of the competition must be reconsidered in light of the sacrifices needed to stage it. The most interesting aspect of the argument is whether or not the various agencies behind the developments of the Olympics will be (or can be) held accountable, if indeed the legacies they promise do not materialise. The premise of a green Olympics was posted on this blog in the last few weeks, the trumpeting of positive grassroots sports and participation impacts has abruptly ceased due to reports that stated a contrary reality. Will the IOC and the London Development Agency (LDA) be allowed to quietly walk away if they fail to meet their green targets? If inaccurate claims on this scale are not challenged, then increasingly grandiose, unfounded promises will continue to be made to secure contracts that allow unchecked – and in many cases unlawful – planning and construction.

Sources: Raising The Bar, published by the Green Party; The Guardian; Londonoutloud.com; ODA’s Sustainable Development Strategy & Olympic.org (Official website of the Olympic Movement)

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Spurs and Leyton Orient to launch review over Olympic Stadium


Tottenham Hotspur and Leyton Orient are applying to the high court for a review of the OPLC’s (Olympic Park Legacy Company) decision to award West Ham United the chance to move into the Olympic stadium after the 2012 Olympic games.  One of the reasons for OPLC’s decison to pick West Ham was that they had said in their bid for the stadium, that they would keep the athletics track, whilst Spurs had argued the only viable option was to rebuild the entire stadium as a dedicated football ground.

Leyton Orient’s chairman said. ‘We will shortly apply to the High Court for judicial review and take action against the Premier League for ignoring their own rules.’

A big concern for Leyton Orient is that because of the size of the stadium, West Ham plans to offer discounted tickets. The worry is that this could significantly effect Orients ability to generate ticket revenue since the clubs current home is the Matchroom Stadium just over 2 miles from Stratford. The club’s fan groups have launched an online petition urging the Government to revoke the decision. Orient have also accused Newham council of granting “unlawful state aid” to West Ham in offering them a £40m to finance their move into the Olympic stadium after the games.

What are they doing lending £40m to a football club? They are not allowed to be involved in commercial deals. This is state subsidy of a commercial operation, which falls foul of European competition laws.‘ Barry Hearn (Orients chairman) said. ‘We are asking them to withdraw it. It is state aid and they don’t have the authority to make this kind of commercial investment under their charter.’

This another incident linked to the Olympics where there is no accountability.  It seems that although the decision to award West Ham the loan is technically illegal, it is allowed to happen because of its connection to the Olympic games. Should allowances such as this be made just because of its links to a major event ? It seems unlikely that West Ham will be able to pay back such a huge loan given football isn’t renowned for financial sustainability and it will be the Newham taxpayers who will be liable for the debt in the event of default.

In January, BBC London found a number of potential ‘abuses’  during the process leading up to the loan. These included:

  • Crucial documents explaining the bid in detail being withheld from councillors until shortly before the vote
  • No explanation as to whether the council would be liable for the debt if relegation-threatened West Ham defaulted
  • A ‘significant number’ of councillors holding reservations – but refusing to speak openly because they are allegedly “afraid” of missing out on lucrative positions
  • Mayor of Newham Sir Robin Wales declaring dozens of gifts from West Ham, with critics saying his impartiality has been compromised

For more information click BBC News

Spurs also intend to take the OPLC to court over a number of concerns they have about the process which led to the decision to give West Ham the £537 million stadium. They released a statement saying that,

‘Our lawyers have written to the OPLC, the Mayor of London, the Minister of Sport and the Secretary of State for Local Government and a separate letter to the London Borough of Newham raising a number of concerns with the processes which led to the award.’

‘The letters also requested – in the interests of transparency – for the provision of certain information concerning the processes, which the Club considers that it is entitled to. Tottenham Hotspur will determine its next step as and when it receives a response to these letters.’

Tottenham also plan to challenge the £40m loan which West Ham will be given at preferential rates that was not been offered to any other bidders for the stadium believed that this will form a key argument  for Spurs’ claims against the decision.

Tottenham said that they have now ‘sought permission from the High Court to bring a claim against the London Borough of Newham (“Newham”) for judicial review of Newham’s process in providing a loan for the conversion of the Olympic Stadium after the 2012 Games.’

A spokesperson from the OPLC stated that, ‘We have been consistent, fair, objective and entirely equal in our dealings with the bidders from start to finish. We are confident that if these judicial review proceedings are pursued, our approach will be entirely vindicated by the courts.’

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