Sponsors Ambush Spectators

Ambush marketing is something that is causing much concern to the London Organising Committee of the Olympic Games (LOCOG). It is an issue that has already been causing panic, with numerous reports of alleged ambush marketers coming to light in the last few years, and LOCOG fear that it will become even more intense in the coming months as we get closer to the start of the games. However, if you are wondering what ambush marketing is exactly, let me explain. The International Olympic Committee (IOC) defined it as “all intentional and unintentional attempts to create a false or unauthorised commercial association with the Olympic Movements or the Olympic Games”, which is a fairly selfish definition on their part. Honda has been under investigation by LOCOG following the release of a 2011 ad campaign which featured numerous British Olympic athletes. Furthermore, BMW are the official car sponsor of the Olympics.

However, the IOC’s definition also seems to include small businesses who could be seen as trying to rival McDonald’s, Coca Cola and Visa, who are also official sponsors of the Olympics. The official sponsors have paid almost unimaginable amounts of money to be associated with the mega event, and they are most keen to protect their investment against all ‘rivals’ trying to associate themselves with the Olympics for free. Small businesses could also be potentially fined up to £20,000 without even realising that any crime had been committed, with LOCOG taking a zero tolerance approach on all ambushers. Surely, with big multinational corporations putting small companies out of business all over the world, LOCOG’s wrath should only be directed at the multinationals, but at least McDonald’s will be safe from the threat caused by small businesses.

The spectators at the Olympics this summer are also not safe and could potentially be turned away, or have items taken away from them if they are not products of the official sponsors. At the 2006 football World Cup in Germany before the start of a match, some spectators “were forced to watch the game in their underwear after being forced to remove their orange lederhosen linked to a ambusher brewer”, possibly a sign of things to come. But now that the Olympics has become an advertisement for products that have no connection to sport, and that the world is being rebuilt in a corporate image, and we now no longer have the right to even wear our own clothes, everything is now falling in to place for this years Games to be the most successful yet.

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Social Media Ban For Olympic Volunteers

The 70,000 London 2012 Olympic Games volunteers have been told that they are banned from posting about the games on social media sites. The London Organising Committee of the Olympic Games (LOCOG) have released a document detailing what volunteers can and can not say. In the document volunteers have been asked not to mention details about their role, their location or about the athletes. However, this does seem to contradict British Olympic Association Chief Executive Andy Hunt’s statement that “The International Olympic Committee themselves are really pushing the use of social media and we support that“.

Jean Tomlin (LOCOG HR Director), who blogged in 2011 on the London 2012 website, said that the “Volunteers are the lifeblood of London 2012”. It certainly seems apparent that without the help and the passion of the volunteers, who are giving up their free time to ensure the success of the games, the London Olympics would not be possible. However, with such an infringement on civil liberties LOCOG certainly seem more than willing to dig a yet deeper hole for themselves.

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The Security Olympics

The Olympic Legacy has been an idea under siege since the term was first bandied about. Today though, Stephen Graham, Professor of Cities and Society at Newcastle university has published a damning indictment of the Legacy in the Guardian. His essay outlines how the security operation surrounding the games is not only about security, but instead about the promotion of corporate and political interests, thinly veiled by the non-description of public interest and safety.

Graham’s article does not make for light or quick reading, but here are a few of the ideas to get you going:

With the required numbers of security staff more than doubling in the last year, estimates of the Games’ immediate security costs have doubled from £282m to £553m. Greece’s security costs for their Olympic Games were a major contributor, as part of the overall £10bn costs, to Greece’s subsequent debt crisis. Current estimates for the London Olympic Games stand the costs around £26bn.

More troops – around 13,500 – will be deployed in the London operation than are currently at war in Afghanistan. The growing security force is being estimated at anything between 24,000 and 49,000 in total. Such is the secrecy that no one seems to know for sure. On top of this, an aircraft carrier will be moored on the Thames, and drones will patrol over the ceremonies.

New, punitive and potentially invasive laws such as the London Olympic Games Act 2006 are in force. These legitimise the use of force, potentially by private security companies, to proscribe Occupy-style protests. One such law allows police to arrest or eject anyone that does not comply with the ‘celebratory look and feel’ of the Games – in theory to prevent unofficial advertising. However, corporate interests aside, the odds that this law will be utilised only against advertisers are long.

The security preoccupations of Olympics present unprecedented opportunities to push through highly elitist, authoritarian and speculative urban planning efforts that otherwise would be much more heavily contested – especially in democracies. These often work to “purify” or “cleanse” diverse and messy realities of city life and portray existing places as “waste” or “derelict” spaces to be transformed by mysterious “trickle-down effects”. The scale and nature of evictions and the clearance of streets of those deemed not to befit such events can seem like systematic ethnic or social cleansing. To make way for the Beijing Games, 1.5 million were evicted; clearances of local businesses and residents in London, though more stealthy, have been marked.

Spiraling costs, social cleansing, Government privatisation policy, and suppression of the population – these are all “bigger picture” issues. The everyday realities of the games seem to pale in comparison.  As Professor Graham delivers a strong blow to the pomp and sanctimony of the London Organising Committee, he highlights their priorities articulately but with subtlety. It seems that bankrupting the country is an acceptable price for establishing the Olympic legacy – oppressive security measures and extensive privatisation of any service in reach.

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Olympic Tickets – Seb Coe’s “obsession with secrecy”

 

Chairman of the London Organising Committee of the Olympic Games (LOCOG), Lord Sebastian Coe, has been accused of having an “obsession with secrecy” over the Olympic ticket allocation process. At the London Assembly Dee Doocey, the chair of the assembly’s Economy, Sport and Culture Committee, claims that a statistical analysis and breakdown of tickets “should be available at the hit of a button”, but is being avoided using data protection.

When asked how many of the tickets already sold fall below the £50 mark, Lord Coe said he would not answer until the remaining four million tickets were sold. He claimed that to do so would be providing “partial information” and added his staff “will not provide a running commentary”. His refusal to answer the question clearly sparked anger amongst the assembly members with Conservative member Andrew Boff saying “what you’re saying is that we are too thick to understand the job you are doing and you will not give us the information. That is an insult”.

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Olympic Realities

 

Landlords in east London are already hiking up pricing in anticipation of big profits this summer. Accommodation during the Olympics is shaping up to be very big business- hotels have been booked for months and so private landlords are stepping in to fill the hole in the market. The result of this, however, is massively inflated rent. Long-term tenants are being given the choice between arbitrary rent increases or notices of eviction to make space for short-term tenancies. More on Metro.

Hoteliers and theatre owners have raised fears that foreign tourists could avoid the capital because of the Olympics and possible transport problems. Culture Secretary, Mr Jeremy Hunt, admitted that there would be “displacement”, with fewer traditional, foreign tours coming to London this summer.

To soothe these worries, a £4m TV advertising campaign for domestic holidays is due to begin next month in an effort to persuade the population to stay in the country this summer for the games. The advert exclaims, “There’s so much happening in Britain in 2012, why on earth would you want to go abroad?” Quire right, Mr Hunt – who wouldn’t want to sit in front their TV all summer?

He added: “You’ll kick yourself if you don’t come to London this summer.” And you will; for missing out on all the chaos in the capital. (A new spectator sport for the Olympics?) No transport, no tickets (to the games, to the Olympic Park, to theatres, no hotel rooms or restaurant tables), annexing of public spaces, no jobs, no beer, wildly inflated prices; the list of crises/idiocies goes on.

Seven hundred bars and clubs that receive deliveries from The Brewery Logistics Group are situated on the 109-mile Olympic Route network. Special “Zil lanes” will be in operation on a third of the network and are typically closed to all but official Games traffic from 6am until midnight, making daytime deliveries difficult. Mike Bracey, the group’s chairman, said: “The Olympics for us is the ultimate nightmare and time is running out to find a solution. London Councils and LOCOG are standing in the way of the solutions we have proposed about altering our routes and operating times.” He added: “But if there is no breakthrough then our members will have to either meet huge costs in getting the deliveries through or the beer won’t arrive at all.”
All these disruptions are in the name of the Games… Or profit. Where the London Organising Committee of the  Olympic Games are concerned, the two terms are relatively interchangeable.

 

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Brazil must have booze at the 2014 FIFA World Cup. But what about Qatar 2022?

FIFA’s general secretary, Jerome Valcke, paid a visit to Brazil where he made clear the football authority’s position: “Alcoholic drinks are a part of the FIFA World Cup, so we’re going to have them. Excuse me if I sound a bit arrogant, but that’s something that we won’t negotiate.”

His comments could well be taken as inflammatory, if not just arrogant, since Brazil has held a policy of prohibition at football stadiums since 2003 in an effort to reduce violence. The fact that Budweiser is a long-term sponsor of FIFA has no doubt some small bearing on this decision-making.

While alcohol can currently be consumed legally in Qatar, there are restrictions. Alcohol can be purchased in a few clubs, bars, certain hotel restaurants; however, to consume alcohol in one’s own home a special license is required. The question of whether the consumption of alcohol will be permitted to in additional areas and at the games themselves has been asked. Hassan Abdulla al Thawadi, chief executive of the Qatar 2022 World Cup bid, has said the Muslim state would also permit alcohol consumption during the World Cup. A few specific fan-zones will be set up during the event, they will provide alcohol for sale.

If FIFA are willing to negotiate a few specific fan zones with Qatar, why is there no negotiation in Brazil? It is difficult to believe that any of these decisions were made outside of the bribery and corruption that seem endemic to FIFA. Jerome Valcke was accused in 2011 of letting slip that Qatar ‘bought’ its place as host in 2022, so perhaps Brazil should have bought their right to host the World Cup at a higher price and saved themselves some trouble.

 

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LOCOG loyal to Atos over Paralympics Sponsorship – WHY?

The Atos Healthcare assessment for disability benefits has been labelled a box-ticking exercise, employing the use of LiMA (Logic Integrated Medical Assessment) – a script which the Atos assessors use to determine a person’s level of disability. These assessors are often medical professionals who have undergone training to comply with the objectives of the test.

The aims of this kind of test, using multiple choice questions to provide quantitative information to assess disability, is to try and standardise disability in order to make the murky waters of individual medical conditions a little more transparent, ostensibly for budgetary purposes. Atos currently has a contract with the UK government which they claim to be worth £100m a year.

The government’s planned re-structuring of the benefits system will incorporate similar assessments, for example, replacing the Disability Living Allowance (DLA) with Personal Independence Payments (PIP). The PIP scheme will make claimants subject to regular review and face-to-face assessments, using methods like LiMA. The government says that they hope to save £1bn using such a system, but disability groups say that the system is insufficient, and Atos’ monopoly on benefits assessments is inappropriate. One of the universal criticisms of Atos is that they rarely make eye contact with patients…

Some disability campaign groups have subsequently called for a boycott of the 2012 Paralympic Games due to Atos’s position as a worldwide partner of the Olympic and Paralympic Games. The campaigners say the company is running a flawed process to assess disabled people’s rights to benefits and is therefore an inappropriate sponsor of the Paralympic Games. Yet for campaigners, the last straw is the appointment this month of former Atos chief executive – Bernard Bourigeaud – to the board of the International Paralympic Committee.

The LOCOG committee has a poor record when it comes to sourcing ethically sustainable goods and sponsorships. They can now add another instance to the list. Accused of causing ‘fear and loathing’ among disabled claimants, Atos’ system remains hidden to prevent any critical testing of its efficacy, and their extremely lucrative and unassailable contract with the DWP shrugs off other corporate competitors. For anyone disabled, the name Atos is hardly reputable.  However, LOCOG doesn’t really mind where it comes from, so long as the money flows.

 

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Plans to reveal yet another statue.

The Camden New Journal yesterday uncovered plans to erect a statue of Christ the Redeemer on Primrose Hill. The statue will be a tribute to the one overlooking Rio de Janeiro, to celebrate passing on the torch (pun begrudgingly intended) to Brazil for 2016.

The Brazilian government would fund the project, and a planning consultancy based in London has been employed by Brazil’s tourist agency to hold a public meeting to display the designs before applications for planning permission are submitted.

The Camden-based design company See Me, Hear Me, Feel Me did not want to discuss the plans, and the Brazilian government was unavailable for comment, but Primrose Hill Lib Dem councillor Chris Naylor said he wasn’t sure a 30ft statue of Christ with his arms outstretched was quite what the area needed.

Other statues to celebrate the Olympics have been erected around Britain, often to the displeasure of residents. The ‘Jurassic Stones’ statue, by Richard Harris, has been greeted with horror by residents of Weymouth, Dorset. The Stones’ £335,000 bill pales in comparison to the £19m spent on Anish Kapoor’s ‘ArcelorMittal Orbit’, on site in Stratford.

 

Many people question why so much money is being spent on statues to celebrate the Olympics, and whether it is appropriate in the current economic climate. The term ‘Legacy’ has always been used to describe the impact of mega-events like the Games: urban development, social, economic and cultural changes are words often thrown around in relation to the Legacy. However, the term has been re-appropriated by critics of the Games and become somewhat of a joke. The Legacy that does seem to be taking shape is symbolised in the statues cropping up around the country – abstracted, distorted, and expensive.

The real Olympic Legacy will be towering debt.

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Chief of Olympic 2012 Ethics Panel Resigns

Meredith Alexander, Chief of LOCOG’s ethics panel, has resigned over the continuing sponsorship of the games by Dow Chemicals. Dow Chemicals currently owns Union carbide, who were responsible for the mishandling of poisonous gas tanks, which caused the deaths of thousands of people in 1984. Dow’s  sponsorship of the games has been heavily criticised, and Alexander’s resignation only highlights another of the ethical swamps through which LOCOG is determinedly wading for funding.

 

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2012 Hospitality Tickets Scam

Good news! Tickets for the Equestrian Olympic Events, to be held in Greenwich Park are available to the public. Not only this, but tickets to the accompanying hospitality facilities are also available, at an extremely (un)reasonable £495 +VAT per head, with a minimum of 2 people per booking i.e. a minimum spend of £1,188. Prestige will happily take your money right now for your chance to enjoy the facilities that “will be styled after a Ralph Lauren boutique crossed with the minimalism of a New York art gallery.”

Of course, the real kicker is that these tickets are on sale when the facilities have not even yet been granted planning permission.

This clearly demonstrates, yet again, LOCOG’s prerogative is the acquisition of money, and not due process.

 

 

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