Category Archives: Olympics 2012

Heavy rain puts the Pringle to the test..

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‘The pringle’, the nickname for the new London velodrome where Olympic cyclists race this summer, has sprung into the headlines for having “minor leaks” in its roof due to the “heavy rain” England has been experiencing these past weeks, as confirmed by a London 2012 spokesman.

This announcement leads us to question the quality of the Olympic ‘legacy’.

In the end, what we really need to be grateful for, is that it rarely rains in England…

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Liquid Bombs and Price Explosions

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The fear for agitation during the London Olympics 2012 is tangible. The number of security staff is doubled compared with last year’s plans and this includes a doubling of  the costs for security. This makes the overall cost of the Olympics 2012 so far around ￡11bn. This summer, London will experience the biggest UK military mobilisation since the Second World War. Despite these high security policies, an attempt to smuggle in a fake bomb was successful according to The Sun.

Water bottles that can be used as liquid bombs, are a fear of terror and the reason the Olympic organisation has sharpen the safety policies, which are now turning  into airport safety policies equivalents. Visitors are not allowed to bring their own refreshments anymore, which leads into food prices that are the real criminal activity. A price explosions that is getting out of hand.

Is the organisation taking advantage of the banning of foods and drinks from the area? A sandwich is approximately going to cost ￡4.90  and a hot dog could fetch ￡5.90. Apparently you can expect some high standard food quality, but do cheering people  really fancy a haute cuisine hot-dog while watching sports? You can bring their own baby food snack (without bottle?) though.

Weapons and whistles are also prohibited. And any expression of political or religious opinion in the shape of cheering material are also a no go. Weapons, obviously. But whistles? Well the athletics must be thankful for the ban of whistles, meaning also no Vuvuzela’s which are weapons for the ears and distracting both athletic and supporter. It would have been amazing watching a game of table tennis while listening to a Vuvuzela concert though.

No but really, 6 quid for a hot-dog?

 

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John ‘Black Power Salute’ Carlos speaks in London 21st May 2012

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John Carlos, who marked his medal at the 1968 games with a raised fist ‘black power’ salute, will speak about inequality, resistance and struggle in London on Monday 21st  May 2012 at a meeting organised by members of the RMT trade union on the London Underground and sponsored by the Fire Brigades Union. The famous gesture by John Carlos and fellow medal winner Tommie Smith epitomised resistance to racism.
The world is under the spell of the Olympics 2012. In these times of global gathering around an sports event, resistance is the best Olympic spirit according to Olympic athlete Carlos. Resistance against inequality and being pro human rights.

At the Olympic Games in Mexico City John Carlos created one of the most powerful images of all times. When the American anthem started, he and Tommie Smith bowed their heads and raised their fists to represent the Black Power movement of that time. Their way of dressing and posing represented symbols for working people, black poverty, peace, and lynch mob victims. In defies of the important Olympic rule: no politics. This controversial gesture created huge debates about politics. Carlos’ athletic career was over, but his human rights spirit did not die. He represents personal sacrifice for humanity and equality and this is your chance to hear him speak in real life.

John Carlos will be joined by activist and campaigner  Doreen Lawrence, whose son Stephen was murdered by racists and whose long battle for justice brought the conviction of two of his killers earlier this year. Also on the platform will be Janet Alder, whose brother Christopher died in police custody, and Unite Against Fascism joint secretary Weyman Bennett.
Other speakers include Samantha Rigg-David from the Sean Rigg Campaign for Justice and Change and United Friends and Families Campaign, Sharhabeel Lone of the We are Babar Ahmad Campaign, FBU general secretary Matt Wrack and Mac McKenna, an RMT activist on London Underground.

Register here for FREE! and join the FaceBook page.

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BP’s Unsustainable Olympic Sponsorship

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The Counter Olympics Network (CON) held a conference on the 14th April at the Bishopsgate Institute where they discussed the problems that the 2012 Olympics has caused and planned points of action for the coming months to tackle such issues.

They were joined by international speakers Derrick Evans from the Gulf Coast Fund for Community Renewal and Ecological Health, Bryan Parras from the Texas Environmental Justice Advocacy Services (t.e.j.a.s) and Clayton Thomas Muller from the Indigenous Environmental Network. Together they spoke about how their projects have been affected by previous Olympics. More specifically on the issues of corporate sponsoring, pollution, gentrification and surveillance that the Olympic Games bring to cities.

Derrick Evans

 Derrick Evans Representing the Gulf Coast Fund for Community Renewal and Ecological Health

BP is one of the sponsors for the London 2012 Olympics, as the ‘Official Oil and Gas Partner’ as well as sponsoring the USA Olympics Team. The corporate sponsorship of the Games by BP has angered campaigners who want to publicise the adverse effects BP contributed to the natural environment. Derrick Evans is one such campaigner who argues that BP’s involvement with the Olympics is an attempt to divert attention from its “incomparable contributions to unsustainability globally”.

He gives the example of the Deepwater Horizon Spill when BP discharged two hundred million gallons of crude oil into the gulf of Mexico in 2010 and then “applied nearly two million gallons of chemicals dispersant of Correxics not clean up, but to hide because it has the effect of breaking the oil up.” This has resulted in oil particles being consumed by the smallest life forms in the gulf and therefore infiltrating the whole food chain. Two years on the oil is still present and washes ashore in the Northern Gulf.

This has resulted in economic damage and health problems for the local people. In particular, the local fishing communities have been badly affected as two of their fishing seasons have been completely destroyed and very few of them have “received anything near the level, if anything at all, the level of compensation to compensate them for the lost income and the lost investment in their one asset, which is their boat, and their nets; and the things that they pour all their money into, to get ready for the fishing season.”

The health of the local population has deteriorated considerably since the oil spills. “Thousands, tens of thousands children and adults are exhibiting in large scale, physical symptoms: respiratory issues, skin issues, loss of short-term memory, a lot of the same issues, they don’t know each other.” And these people have not received any compensation, “they haven’t received a dime.” What is more worrying is that not a single cent of BP’s twenty billion dollar Gulf Coast Trust Fund has “pay for a single medical bill for a single person”.

The aim of the Gulf Coast Fund is to “seeks to assist and renew and empower the most vulnerable of the communities and ecosystems on the gulf coast.” The very same ones that have been affected by the BP Oil Spills.

Therefore, the idea that BP being a major sustainability sponsor is ridiculous as the environmental and human damage that BP has caused through oil spills undermines its attempts to be a “sustainabilty sponsor” of the Olympics. “BP has essentially got away with murder in the country and in a part of the country where the state officials and the government agencies that defer to them are like useless law enforcement.” Derrick Evans concludes to say that: “I want to encourage to those of you who want to shed the truth and light on this apparently multi faceted fiasco.”

Bryan Parras

 Bryan Parras Representing the Texas Environmental Justice Advocacy Services (t.e.j.a.s)

Bryan Parras is a campaigner from Houston, Texas who is also campaigning against BP and their involvement with the Olympics. He described BP as a “repeat offender” as they repeatedly have accidents and problems. Five years before the Deepwater Horizon Accident BP had an explosion where 15 workers were killed. BP are “constantly cutting corners and cutting back on their safety measures.” But at the same time they are spending huge amounts of money by sponsoring the Olympics.

Bryan Parras sees the “Olympics as just another one of those opportunistic moments where capitalism sort of comes in and reigns its terror on folks.” It’s like watching little league baseball in the stadiums, where “everyone is watching their children and their friends play ball” while their cars get broken into all the time. This seems to happen wherever the Olympics go, everyone is so “focused on where the lights are all shining that we are not seeing what’s happening” to the local communities.

Clayton Thomas Muller

 Clayton Thomas Muller Representing the Indigenous Environmental Network

Clayton Thomas Muller is an activist for indigenous rights and environmental justice and lead campaigner of the Tar Sands campaign. The Indigenous Environmental Network comprises of indigenous people in the United States who have been affected by unsustainable development. BP’s involvement in the exploitation of the Tar Sands on the East coast of Canada has angered both campaigners and local indigenous communities as the extraction industry is unsustainable, causes irreversible damage to the environment and illegally encroaches on disputed indigenous lands.

“It is important to understand that for us BP using the Olympics spectacle, the biggest sporting spectacle on the planet. We all know, for those of us who have done the history of the Olympics, that the Olympics is nothing more than a mechanism for the neoliberal capitalist agenda that is essentially a real estate operation to utilize and justify the expropriation of vulnerable communities.”

Vancouver Protests Image by (c) Jason Levis

In Vancouver, the Coalition Olympics Resistance Network or ORN organised and challenged corporate sponsors of the Vancouver 2010 Winter Olympics. One campaign, called ‘No Olympics on Stolen Native Lands’ brought together different groups who were fighting for Native rights and sovereignty platforms in opposition to the Olympics. The Olympics caused the gentrification in downtown Vancouver where the local communities have been pushed out to make way for villages for the athletes and tourists. This gentrification mostly affected disadvantaged groups: low income, indigenous urban-based people.

As well as the gentrification of downtown Vancouver the Olympics had caused the destruction and desecration of sensitive ecological regions in and around Vancouver. In order to build the training facilities Eagleridge Bluff, a bald Eagle nesting site and a site that is sacred to the local tribal people. One Elder of the local tribe, Harriet Nahanee organised a campaign to protect Eagle Bluff by creating a blockade to stop machines from coming in. Elder Harriet Nahanee was arrested and contracted Pneumonia in prison and died. “So she died for Olympic resistance, standing up for her rights.”

The Olympics has also caused the increased surveillance in Vancouver. Vancouver is now the second most videotaped city on the planet next to London. Personal privacy has been negotiated as the CCTV cameras are still there. “And so what the Olympics really brought in was a new regime of both militarization and criminalization of the poor, gentrification of the most vulnerable communities, the destruction of ecologically sensitive sites [and] sacred sites to local indigenous people.”

Campaigners are therefore concerned with how the Olympics “created division that used poverty and alleviation as a way to divide different social movements that were converging onto the Olympics.” Clayton Thomas Muller concludes to say that it is absurd that BP is a sustainability partner of the Olympics, “it is nothing more than greenwashing of their horrific human rights abuses and crimes of ecocide against the sacredness of the earth”.

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OLYMPIC SPONSOR PROTEST CAMPAIGN EVENT-Tonight

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ENVIRONMENTAL AND HUMAN RIGHTS CONCERN GROUPS UNITE

Monday 16th April

Venue: Amnesty International UK Human Rights Action Centre, 17-25 New Inn Yard, London EC2A 3EA

Time: Launch event 7pm-9pm

On Monday 16th of April, a coalition of environmental and human rights groups are unveiling a new online campaign, Greenwash Gold 2012, focusing on the ‘worst’ London Olympic sponsors. this is sure to ramp up the pressure on LOCOG after the fiasco surrounding Dow Chemical’s sponsorship of the London Games as further groups look set to unite in opposition to various London Games sponsors.

Three controversial Olympic sponsors, Dow Chemicals, BP and Rio Tinto are the targets of the new online campaign. Each has been made the subject of a short animated film (by various award-winning animators) and viewers will be encouraged to visit the ‘GreenwashGold’ website where they will be able to vote for the worst corporate sponsor.

During the Games, in July, the organisers will award medals to these companies based on the results of the public voting.
Members of communities impacted by the Olympic sponsors, from all over the world, have come together for the launch event on the 16th to criticise the companies, including:

A survivor of the Bhopal disaster who witnessed first-hand the devastation caused by the gas leak and campaigns tirelessly to highlight Dow Chemical’s liability towards the ongoing chemical contamination.
A representative from the Gulf Coast where communities are still dealing with the environmental devastation of BP’s catastrophic oil spill.
An organiser with indigenous communities in Canada fighting BP’s controversial tar sands operations.
A mother from Utah fighting against the life-threatening air pollution levels caused by one of the mines from which Rio Tinto is providing the metal for the Olympic metals.
A community representative from Mongolia where another Rio Tinto mine proving medals metal is accused of exploiting scarce water resources in a desert region.
The launch on the 16th will be chaired by Meredith Alexander, the ex Olympics ‘ethics tsar’ who resigned her role on, the Commission for a Sustainable London 2012, over controversies surrounding Olympic sponsorship.

Colin Toogood, Bhopal Medical Appeal Media Spokesman said: “The Dow Chemical Company are the owners of the Union Carbide Corporation wanted, in India, on the criminal charge of culpable homicide for their role in their Bhopal Disaster. The Bhopal disaster site has never been cleaned up and highly toxic chemicals are now found in the drinking water of over 30,000 poor people. If we can clean up the London Olympic site in readiness for the games, why can’t Dow take responsibility for cleaning up Bhopal.”

Richard Solly, coordinator of the London Mining Network said: “Some of the most disreputable companies in the world are sponsoring the Olympics. Rio Tinto, Dow and BP all have appalling environmental and human rights records, and they are being allowed to greenwash their tarnished reputations by association with the 2012 games. Greenwash Gold 2012 is providing people with an opportunity to name and shame the worst corporate sponsor of London Olympics.”

Jess Worth, from the UK Tar Sands Network, said: “BP has bought itself the prestigious title of London 2012 ‘Sustainability Partner’. But this is dangerous greenwash. BP is one of the least sustainable companies on earth, responsible for the Deepwater Horizon disaster and the extraction of highly-polluting tar sands. Its entire business is geared towards keeping the world addicted to fossil fuels and driving us towards uncontrollable climate change. And the Olympics are helping BP get away with it!”

Cherise Udell, the founder of Utah Moms for Clean Air, said: “I was delighted to learn that the 2012 Olympic committee was aiming for the greenest Olympics ever. Then I heard that Rio Tinto metal from our controversial Utah mine would be used to make the medals. In Utah, Rio Tinto are the number one emitter of toxins known to cause harm to human health. Every year, between 1000 and 2000 Utahns die prematurely due to chronic air pollution and Rio Tinto’s Bingham mine is responsible for about 30% of this.”

Launch Event Facebook page:

GreenwashGold website goes live with animations from 16th April.

For more information/comment, contact

Colin Toogood, Bhopal Medical Appeal,

ColinToogood@bhopal.org, 07798 845074

Farah Edwards-Khan was born and raised in Bhopal and was ten years old at the time of the disaster. Farah was lucky enough to be in a part of the city that was not too badly hit by the gas, during the night of the main disaster, but witnessed the unfolding tragedy first-hand the following morning as bodies lined the streets of Bhopal

Colin Toogood has worked for the BMA for three and a half years after a change of life decision for this erstwhile DJ. Colin decided he needed something more worthwhile to do with his time and feels very lucky to have found such a worthwhile cause to be working for.

Cherise Udell, the founder of Utah Moms for Clean Air, is a mother of two, and a resident of Salt Lake City. Cherise has a B.A. in Cultural Anthropology from U.C. Berkeley and is nearly finished with her M.S. in Environmental Health and Social Ecology at Yale University.

Zanaa Jurmed is the Director of the Center for Citizens’ Alliance and Vice Chair of the Tripartite National Committee on Resolving disputes mining and public property issues. She is also the Chair of the Board of the Oyu Tolgoi Watch, a non governmental organization in Mongolia. She is the founding member of the number of Women’s and Human Rights NGOs since 1992, member of the Human Rights group to the Mongolia President and non-staff member of the Mongolian National Human Right Commission.

Derrick Evans is a sixth-generation native of Turkey Creek, a Mississippi Gulf Coast community settled by freed slaves in 1866. Derrick founded Turkey Creek Community Initiatives to promote sustainable local development that is both environmentally and culturally sensitive. Since Hurricane Katrina and the devastating BP Deepwater Horizon spill he has been a tireless organizer and advocate for the needs and rights of coastal communities, and is an advisor to the Gulf Coast Fund.

Clayton Thomas-Muller, of the Mathias Colomb Cree Nation also known as Pukatawagan in Northern Manitoba, Canada, is an activist for Indigenous rights and environmental justice. Clayton is the tar sands campaign organizer for the Indigenous Environmental Network and works with grassroots indigenous communities to defend against the sprawling infrastructure that includes pipelines, refineries and extraction associated with the tar sands, the largest and most destructive industrial development in the history of mankind.

 

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Local businesses near Olympic Park sue LOCOG

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Firms locating around the Olympics Park are planning legal actions against LOCOG.

One of the local businesses displaced by the Olympics

A group of 40 businesses located near the Olympic Park are filing lawsuits against the London Organising Committee of the Olympic Games (LOCOG), on the grounds that the companies do not receive sufficient compensation when their businesses are devastated by the road closures or other relevant measures.

These companies fall outside the LOCOG’s compulsory purchase zone, ranging from transport business, cafes, garages to retailers, have committed a small amount of money to take legal action against LOCOG over the alleged lack of compensation plan and a perceived failure to provide relocation packages for the worst affected. Lawyers from John Halford and Paul Ridge will advise the group for a moot action against LOCOG.

LOCOG claimed Olympics has the capacity to transform one of the most underdeveloped areas of the country for generations to come. But businesses warned that having fewer customers is the only Olympic legacy they have.

Michael Spinks, manager of Essex Flour & Grain, complained the road closures would disrupt the revenue. He told the BBC: “Locog behaves like the playground bully. They don’t seem to care about the welfare of their neighbours. We are expected to fall in line and if we survive we survive, and if we don’t it is all for the greater good of the Olympics.”

Graham Phelps, manager of Phelps Transport said: “In rush hour we won’t be able to work at all. Where our drivers might usually leave at midday to get to a job in Birmingham they’re going to have to leave at 5am during the Olympics just to get there on time. We could lose between 50 and 60 per cent of our turnover.”

Traffic disruption dissuades customers purchasing from stores, as the manager of Pennywise Furniture wholesalers Kevin Farley voiced his concerns: “If there’s going to be police checkpoints, that will create a massive bottle-neck. I can see half of our customers staying away.”

The government’s plan to ‘regenerate’ the area will result in relocation, such moves may also pull away some loyal customers. From a community blog “Newham 2012“, a local pub owner faces an uncertain future due to radical changes within the community, he told the blogger that it was packed two years ago, but now there were only 3 other people in the pub.

The Federation of Small Businesses (FSB) said a study of nearly 1,700 small firms indicated that only 7% of them believe the 2012 Olympics will be of benefit to them. And 25% said they thought the events would have a negative impact.

In fact, LOCOG did expect some economic damages during the Olympics, the committee issued “Preparing your business for the Games” report, alerting entrepreneurs and businessmen prepare in advance to line up strategies minimizing potential loss. In the report, it has listed potential impacts on business and some coping strategies are also included. The impacts include:

  • takes longer journey for staff
  • internet services may be slower
  • mobile networks may be slowed down
  • travel disruption
  • road disruption due to Olympic Route Network (ORN)
  • disruptions to road network will affect deliveries across London

In this case, the bill for hosting London Olympics keeps rising, the economic impact is now going beyond what the Prime Minister David Cameron defended earlier for £9.3 billion. At this point, we can say the perceived “Olympics Effect” has almost vanished (the term refers to the fact that the West End predicts more than £17million being spent in major shopping districts or other economic benefits driven by tourism), some companies forecast the Olympics will flush in large amounts of income, pushing cafes and shops to rebrand themselves as “Olympic” in East London.

 

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Marriage Ban for Olympic Visitors

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Photo by © ukhomeoffice

 

There will be a marriage ban for athletes, coaches and officials who will be attending the London Olympics this summer. The UK Border Agency has announced tight restrictions that include not taking employment during the visit, not enrolling on an education course and not to “marry or form a civil partnership.” The Olympic visitors will also have to prove that they will not overstay their 6 month period. This will apply to approximately 20,000 non EU citizens who will be attending the games this summer.

 

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Olympic Borough Racist Policing and Selective Security

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© Copyright Danny Robinson Forest Gate Police Station (Danny Robinson) / CC BY-SA 2.0

 

Forest Gate Police Station located in the Olympic borough of Newham is at the centre of alleged racist assault. The London Olympics website states that the Olympics are a “celebration of different cultures” and that “diversity was a key reason why London, one of the most multicultural cities in the world” was chosen to host the events. However, these testimonies of ‘celebrating diversity’ have been subsequently undermined from the allegations of racism from members of the Metropolitan police, which could be seen as a form of institutional racism.

These allegations of racism echo previous instances of institutional racism which have have been resistant to change. In the 1970s there was a report from a school boy in the borough of Newham who was attacked shows that the resilience of institutional racism in the face of police reform.  When the boy was taken by his employer to Forest Gate Police Station to report the incident the police officer, a character that resembled a Dixon of Dock Green style Desk Sergeant on hearing the story bent down under the counter, pulled out a double barrel shot gun and asked: ” Was he Black? We’ll get him wont we lads?” to the cheers of the other police officers in the station. When the Desk Sergeant heard that the assailant was white, and not black and leant his address he sighed, “Oh that lot. That family are well known”. No further action was taken.

The professionalism of the Metropolitan police force has once again come under scrutiny after new reports of racism have emerged.  Hours after PC Alex MacFarlane was recorded on a mobile phone apparently using racist and abusive language, a colleague PC Joe Harrington was allegedly recorded in the custody suite assaulting a teenage boy.

In the first incident of the alleged racial abusive language recorded by Mauro Demetrio, 21, on his mobile phone PC MacFarclane is heard saying that “You’ll always have black skin colour” has been recently suspended. While  PC Harrington was not heard making racist comments on the recording he was one of the three officers investigated for the alleged assault of Mauro Demetrio.

Soon after Demetrio was held custody at Forest Gate police station where he witnessed PC Harrington allegedly assault a 15 year old boy who was handcuffed. Demetrio stated that he saw PC Harrington kick the teenager in the back of the leg and once he was on the floor, kneed him in the back.

After Demterio’s report has been made public, a separate Independent Police Complaints Commission (IPCC) investigation was launched into the case of the 15 year old and subsequent CCTV footage of the incident has been found.

The close proximity of these events which occurred during the London riots last August has caused concerns over the way police officers operate.  More controversy has arisen due to the initial advice from the Crown Prosecution Service (CPS) police complaints department that neither officer should be charged . This has subsequently caused pressing reviews by the CPS.

In recent years security has become a central issue in the planning of the Olympics, as the games will see some 12,000 police officers patrolling the streets of London at any one time as well as 5,000 military troops supporting them. However, are the recent allegations of racism undermine the security projects planned for the Olympics?  A spokesperson for the Newham Monitoring Project has stated that even “after years of re-branding its poor reputation of racial inequality, the culture of racism within the Metropolitan police is still deeply embedded.” “With 12,000 police officers based in Newham during the Olympics the borough’s black communities face the prospect of a regime of repressive policing” that mirrors an apartheid approach to policing. Black Olympic athletes may want to think twice about sightseeing in Newham.

 

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Stratford Olympic Legacy in Housing Gloom?

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Olympic Village Proposal released by The Olympic Delivery Authority

When London secured the bid to host the Olympics a tad more than half a decade ago, estate agents who invested much time in marketing the East End, (foreseeing a future of high profit sales) as a result of the surging interest were bitterly disappointed when reports released by Hometrack (13 Mar 2012) confirmed that property in the area had depreciated in value despite the generous investments to build the Olympic stadium, the Village and surrounding contemporary homes.

“An analysis of the relative performance of London’s housing markets shows that the area around the Olympic site has under-performed despite high expectations and new investment. There has been surprisingly little impact on house prices across the area.”  states Richard Donnell, Director of Research at Hometrack.

To date, the regeneration has cost more than half a billion pounds, whilst – mind you – the nation is still in debt, with a second recession reportedly to follow. The confidence of the young, wealthy professionals with a desire to migrate from the west to invest in more space and in favor of smaller mortgages has begun to waver with concerns about the interest and legacy of Stratford once the Olympics comes to an end. This essentially deters any potential buyer of property to part with their hard earned cash in this dire economy.

However, not all faith or sense of optimism is lost for the home sector of the market, as Yolande Barnes of Savills Residential Research explains: “I don’t think there has been an ‘Olympic boom’ in the Stratford property market. Transactions in the London Borough of Newham are running among the lowest in the country. It is difficult to discern any price rises above and beyond the background rises in London as a whole – the real legacy will start after the Olympics.“

With plans to build a further 2,000 new homes in the area and with a beneficiary yet to take the stadium off our hands we are for now left to wonder whether the East will have earned its stripes, as the new West or recoil to a midway state, as just another once poorly reputed area of London that didn’t quite match the epitome of the Olympics.

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Olympics, Advertising and the Riot Panel’s call to curb Aggressive Marketing

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The imminent Olympics will take place in a city still recovering from the riots. Seven months ago we were shocked by the images that dominated our television screens. The riots, in which around 15,000 people took part, were characterized by the looting of designer stores, such as Footlocker, JD Sports, Orange, O2 and Adidas. Roughly 50 per cent of the recorded offences from the riots were acquisitive in nature. The Riots, Communities and Victims Panel, established by the Prime Minister, Deputy Prime Minister and the Leader of the Official Opposition, this week published a report documenting the panel’s findings and recommendations to help prevent future riots. Rampant materialism is considered an underlying cause of last year’s lawlessness. In addition to the lack of economic opportunities, a breakdown of community ties and the loss of trust in the police and public sector, the panel considered aggressive advertising of designer brands a key cause of last year’s rioting. Aggressive marketing and enforcement of branding creates a demand for objects that low-income sectors of the society simply cannot afford. Big businesses, targeting children and young adults, have created a damaging consumerist culture in some of the most deprived parts of the country. In fact, the panel’s Neighbourhood Survey found that 85 per cent of people feel advertising puts pressure on young people to own the latest products and two-thirds of people feel materialism among young people is a problem within their local area.
Yet, aggressive advertising is a big feature of the Olympics (the LOGOC* have their very own report entitled Brand Protection) and ambush marketing (the association and consequent capitalization on a particular event without paying sponsorship fees) is one of the London Organising Committee of the Olympic Games’s major concerns. In addition to the concentration of world-famous sporting personalities, the Olympics has now become an effective publicity platform for the advertisement of a plethora of objects, many of which are completely unrelated to sports. In an attempt to keep up with a world rebuilt in a corporate image, the Games have secured sponsorship deals domestic and abroad, ironically culminating in a £20m-plus sponsorship deal with Cadbury. In light of the UK’s childhood obesity problem, some argue that a sweet brand should not promote a sporting event.
The Games now embody changes in our society that are incredibly remote from their notional or founding ideals. Increasingly obsessed with the global gaze and the prestige that hosting the Olympics will achieve within the media, the games are keen to promote big brands, and discourage (if necessary by using force) smaller brands that challenge the hegemony of prime corporate sponsors (including MacDonald’s, Visa and Dow Chemical). This will undoubtedly translate into hours of sponsor-related TV ads plaguing our television screens during the summer months and the city of London being literally branded by these bigger brands. In a city agitated by record levels of unemployment and rising social protests, the continual bombardment on the TV screen by designer brands of over-priced products, which will now be rendered all the more desirable and unaffordable by the Olympics logo stamped on the side, is surely not a good thing. The Riots, Communities and Victims Panel’s recommendation that steps need to be taken to reduce the amount of excessive and aggressive advertising aimed at young people should perhaps, in the essence of social responsibility, be listened to sooner, rather than later.

 

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