Author Archives: Alice Wilson

Spectacle’s 4 day training course

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Recently Spectacle provided a four day training course in video production at our workshop in Battersea, London. In four days we went through the entire filmmaking/ digital video production process, from brief to production to post production (digital editing using Final Cut Pro) to delivery of the final edit online. This is our most complete course, for those who want to quickly and effectively acquire a comprehensive set of digital media skills.

4 day course with Brian

Spectacle’s training course participants interviewing a mural artist Brian Barnes.

“Great hands on experience”
“Very quick at getting outside and handling equipment “- Ben Martin (HR at Scottish courts)

The first two days the participants put to practice both shooting and interview techniques taught by Spectacle, on a real location with a real client, mural artist Brian Barnes. The participants enjoyed interviewing Brian against the backdrop of one of his murals.

“Being able to use a genuine client allowed us to put into practice what we were learning”-Tim Platt (Autotrader)

“Great opportunity to work on editing software”- Ben Martin

The second half of the course was post production in which we delivered training in editing techniques on Final Cut Pro and other up to date software such as Final Cut X, Adobe Premier and iMovie. Participants also had the chance to watch each others videos.

The group was very diverse, including participants who worked for The National Soldiers Trust, marketing and communications at Autotrader and a journalist looking to redirect their career.

“Informal setting was enjoyable, nice learning environment”
“Course was Enjoyable, motivating and well delivered”- Georgia Rise (Youth Worker)

“The course does exactly what it needs to”
“A big ‘thank you’ for the week, informative, educational, interesting and fun” -Michael Standen (The Soldiers Charity)

“Excellent – got a chance to do everything and covered all areas”
“Would absolutely recommend the course”
-Jo Murray (Journalist)

If you are interested in booking the course visit the How to Book page.

For information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter – tick the box if you would also like Spectacle’s general newsletter.




 

 

 

 

Become a Self Shooter: 5 Reasons Journalists Should Learn Video

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As a journalist learning how to use video allows you to work for a wider range of media outlets.

1.With print newspaper production falling by 8% each day and the emergence of new technology, the world of journalism is changing.

2. Media outlets such as online magazines are relying more and more on online video content to keep their readers informed. Outlets such as the BBC are now using video on their Instagram accounts to give their followers short news bursts.

3. Video gives the audience visuals to look at rather than simply text to read, which takes less energy. Therefore readers will often choose to watch a video over reading text.

4. A video informs the reader faster than text. In this age of technology readers want to receive news as fast as possible. In a piece of text every detail needs to be explained, but videos can show rather than tell.

5. Learning how to use video will mean that you can work for a wider range of media outlets.

Learning video can be expensive. However Spectacle offer an affordable 4 day video production training course in which you can learn production and editing. For all abilities.

If you are interested in booking the course visit our website.

Or contact us at training@spectacle.co.uk

NGOs – Learn to use Video!

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For NGO's video is important in storytelling and giving campaigns greater impact.

Video is important for NGOs when it comes to storytelling and giving campaigns greater impact.

Here are 5 reasons why:

1. With the rise of social media and the internet, NGO’s have never been so equipped to campaign and connect with their audiences as they are now.

2. Video is important in storytelling and can give campaigns more impact.

3. Videos can create more interest, meaning more people will support your initiatives.

4. Video can encourage sharing as people are 21 times more likely to share a video on social media than text, says a study by Hubspot. This creates further knowledge of your project and encourages new and potential supporters.

5. Campaigns which involve video are more likely to go viral – for example the ALS ice bucket challenge last summer was seen by millions.

Spectacle offer a short film making course which is designed to suit NGO’s, Charities, Start ups and SME’s.  The training is not technology specific but allows you to make use of the equipment you have available and use low budget techniques.  This is more cost effective than hiring a film crew.

We also offer an intensive 4 day course attended by NGO, charity and communications workers.

If you are interested in booking either course visit the How to Book page.

For information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter – tick the box if you would also like Spectacle’s general newsletter.




 

Battersea Arts Station – Free marketing

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battersea arts final

Battersea Power Station Development Company’s  “Battersea Art Station”- by submitting artists give consent for unpaid use for the company’s marketing.

Battersea Power Station Development Company has organised an art competition Battersea Arts Station hosted at the Battersea Arts Centre, an open weekend on the 25th-27th September exhibiting art inspired by Battersea Power Station. Amateur and professional artists were invited to submit work of the iconic building and now have the chance of being awarded prizes.

On the first of September Battersea Power Station Development Company announced that over 500 artworks had been submitted from all around the world including photography, poetry, oil paintings and cast iron sculptures. What they didn’t mention was that the artists might have faced a surprise after submitting their artwork.

Before the artists submitted their art they had access to the Data Protection terms and conditions. However they were not able to see the terms and conditions of having their work displayed at the exhibition until after submitting. Yet submitting meant they agree to these unseen terms and conditions. These could only be read and agreed to once the form had been fully filled out and the artists’ work submitted.

Therefore the artists were unaware that the Battersea Arts Station, part of the Battersea Power Station Development Company, intend to use the artists’ work for marketing, promotional or broadcasting purposes, as well as reproduction without paying.

Here is a section of the terms and conditions which the artists only saw after they submitted their work (BPSDC is the Battersea Power Station Development Company):

10.2 By submitting Work(s), You consent to BPSDC and/or BAC and/or another third party permitted by the BPSDC or BAC: (1) filming and making available the whole or any part of the Work(s), including but not limited to the right to include the Work(s) in any broadcast (and rebroadcast) by any broadcaster (including the BBC) and any licensees of any broadcaster; (2) filming, broadcasting and/or reproducing the whole or any part of the Work(s) for archival, educational, publicity and marketing (including without limitation on the website, exhibition posters, leaflets, private view cards and all forms of social media), press, signage, gallery guide and catalogue purposes and (3) reproducing images of the whole or any part of the Work(s) from the Website that have been submitted by You. The above consent is irrevocable and given without payment of any fee or royalty and includes consent to make available the Work(s) in all media (including without limitation all forms of electronic and social media) for perpetuity and on a world-wide basis.

We await to see what kind of art is submitted but no doubt the winners will be be suitable for (free) marketing purposes.

Co-written by Elina Kuusio

Click Battersea Power Station for more blogs
See our Battersea Power Station project pages for more information and videos.
Or visit PlanA our general blog on urbanism, planning and architecture.

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Video Marketing For The Web Training Course

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Spectacle offers a variety of different training courses. If you work for a business, start up, NGO or charity this might be your chance to learn how to use digital video for marketing purposes.

Hiring film crew or attending a training course to learn video skills can be expensive. However, Spectacle’s video marketing for the web course is affordable and can help you to boost business.

If you work for a business, start up, NGO or charity then our course could be beneficial to you, by offering advice on using digital video to advertise, target and fundraise.

By 2017, video will account for 69% of all consumer internet traffic according to a study by Cisco. Online video is quickly becoming a key means for people to satisfy information and entertainment needs, and has become the future for marketing.

Video has the biggest potential reach on the web, Youtube receiving more than 1 billion unique visitors every month. Meaning Youtube receives the second most visitors on the whole of the web, after Facebook.

We schedule courses at our premises in London regularly over the year but are also available to come and teach at institutions. The course has recently been taught at Cambridge University Press and several Borough Councils. We have received excellent feedback.

Freelance Marketer Ella gave excellent feedback and said :

I was looking for a cost effective course to extend my marketing skills to be able to offer short digital video production for my clients. As a freelancer, a lot of courses I looked at were too long, with content I didn’t need, and frankly too costly. Of course, part of me thought the Spectacle course was a suspicious bargain, but testimonials were strong and I liked how ‘real world applied’ the content looked. 

I needn’t have worried. Mark has a skill to extract exactly what you need from the course and flex content to suit you. My photography skills were basic at best, and decades old, but very swiftly updated!  Hands on use of high quality camcorders straightaway means that you fly out of the blocks on that, and find yourself filming around Clapham getting the feel of things very quickly indeed. By the end of day one we’d interviewed, reviewed framing, focus and exposure issues, and – most eye opening to me –  got the hang of how to record broadcast quality audio. Not to give too much away, by the end of day two we were in post production…

For me, the key was Mark’s ‘mindset’ approach. So, of course, my technical skills will need hours of practice over the next few weeks, but unless your training gives you the mindset of a film maker, you might as well work your way through the manufacturer’s manual. Mark covers how to keep swapping your hats, from thinking like a sound engineer to how to capture plentiful footage that’s filmed in a away that doesn’t prompt a performance or reaction, to maintaining the story thread (and safe files) through the edit process.  

On editing, I have even less background than photography. But there’s hands on time again, and most importantly a really in-depth comparison of software you can use, with differing tools and screen layouts. The same goes for kit options – there’s no pressure to buy any one brand or configuration, and Mark discusses what you’re likely to need specific to your setting.  I have confidence now to choose what will suit me best, and even where to hunt for 2nd hand, which is a quantum leap from where I was 

Would I recommend Spectacle? Only grudgingly – it’s my secret support system now, and I’m not sure I want to share… I shall definitely be going back.

If you are interested in booking the course visit the How to Book page.

For information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter – tick the box if you would also like Spectacle’s general newsletter.




 

 

An insight into an internship at Spectacle

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I have just completed a month long work experience placement at Spectacle, an award winning independent television production company. Spectacle is a small, friendly company with a positive office atmosphere.

As an intern my tasks include promoting Spectacles training courses in video production through social media such as Twitter, Facebook and the Spectacle blog. Through this I have learnt how to use TweetDeck a useful tool to line up tweets, improved my ability to use WordPress and learned other transferable social media skills. I have also been involved in writing Spectacles monthly newsletter.

As Spectacle is a small organisation there is the opportunity to become involved and receive a greater insight into the company. For example I have had the opportunity to be on the film set of one of Spectacles current projects.  I do not have any past experience in the film making industry so this was interesting and valuable.

Another benefit of working for a small company meant that my ideas and opinions were valued and my actions made more of an impact.

I am currently a student at Bournemouth University studying Communication and Media and needed to complete a four week summer placement as part of my course. I came across Spectacle on my university careers website, which can be used by both current students, graduates and members of the public looking to further their career.

To find out more about Spectacle’s work experience placement opportunities.

 

7 (More) Reasons Why Video is Important for Business

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Using video on your website can help to boost business, here are 7 reasons why.

1. A study by Aim clear shows that search results with video have a ‘41% higher click through rate than plain text’.

2. Video marketing is 53 more times likely than plain text to rank on the first page of googles search results.

3. Video can transform your website by being visually appealing. When visitors to your site are given the choice of whether to watch a video or read a piece of text, the majority will choose to watch a video.

5. Marketing Sherpa discovered individuals spent 100% more time on pages with videos on them.

6. “A video is worth 1.8 million words” – (James Mcquivey – Forrester)
The average web attention span is 5 minutes, meaning video is an effective way of getting information across to the audience quickly.

7. Visuals are transmitted to the brain 60, 000 times faster than text.

There is a growing demand for websites to include video . Our courses are short and affordable compared to others around, and it is cheaper to train employees to use video than hiring a film crew. Recently, Spectacle have provided training courses in video production for Cambridge University Press and several Borough Councils.

If you are interested in booking the course visit the How to Book page.

For information on other Spectacle training courses

Or contact training@spectacle.co.uk

If you would like more information on future training opportunities at Spectacle sign up for the Training Newsletter – tick the box if you would also like Spectacle’s general newsletter.